It's so nice to e-meet you!

My name is Elley & I am a beauty-obsessed, hard core online shopper totally addicted to photography, blogging, social media & everything in between.

I'm 22 years old, I live in Australia & am very much in love with my man, Jye, and our three gorgeous bunnies – Frankie, Archie & Millie.

For 6 years, I ran my own professional photography business where I shot 10 weddings & loads of beautiful families. Throughout my photography career, I focused on bettering my self-taught skills & exploring my creativity through design.

In 2015, I made the leap of faith and finished my portrait photography career to focus on my blog (alongside my full time job). And to be completely honest with you, I had no idea what I was doing [let alone what I wanted to write about] when I started blogging back then.

I wrote beauty reviews mainly, with the odd social media or blogging tip post here & there. Nowadays, I'm solely focused on sharing my experiences over the last few years with other like-minded #blogbabes to help them grow alongside me and of course, still share a bit of beauty talk here and there.

The journey to get where I am today has been challenging at times, but I couldn't be any more proud my efforts & successes so far.

Hard work & dedication is what I put it down to.

The right mindset can help you achieve all of your goals. It worked for me.


Do you want to improve your blog without wasting your time on useless, "get rich fast" techniques? Do you want to learn what it takes to run a successful blog, grow an online presence & become a social media guru from someone else in the game?  Well my friend, you have come to the right place. A few years ago, I never thought that one day I could make money from blogging. I never knew that growing a following on Instagram could lead me to working with some of the worlds greatest brands & again, make me money. But the thing is, nowadays making money online (and from home) is so extremely easy, there was no way I couldn't do it.

You see, I up and finished my portrait photography career just over 2 years ago now. It was a hard decision but the right one, I wanted to break free from the stress & start pursuing my love for blogging & social media. Using my professional photography skills, I am now helping others to take their photos from ugh to ahhhh. 

Starting a career in the online blogging business isn't always easy. If you really want to learn how to gain thousands of followers on Instagram, get loads of traffic from Pinterest and create killer, drool-worthy content for your blog, then you need to be dedicated. Work hard & remain focused on your goals. 

I'm no expert and I certainly don't label myself as one. I'm new to it all, but that doesn't affect what I can and can't share with my tribe. I strive to share completely honest, whole-hearted content on my blog to help others grow alongside me.  Join me as I share my experiences from the past few years of blogging & take on new adventures in this crazy world.