So you heard that Pinterest is an amazing tool you can use to funnel visitors back to your website (and for free, to boot!)
Super excited, you set up your Pinterest account, created a few boards, and started pinning, just waiting for waves of traffic to start roooolling in. But you’ve been waiting for a while now… months, even. Where’s all this traffic everyone promised you?!
If you’re using Pinterest to grow your blog BUT you haven’t seen big results from it just yet, chances are you’re making one (or more) of the Pinterest mistakes I’m listing below. These are common slip-ups, so don’t feel bad if you’re a culprit!
Plus, knowledge is power — so read through the 5 mistakes below, follow through on the action steps to fix them, and I promise you’ll start seeing that traffic in no time!
Mistake #1. You’re forgetting that Pinterest is a search engine.
Because people use Pinterest to search for certain things — home decor, craft ideas, DIY projects — you can give your content the best shot at being found on Pinterest by utilizing “SEO” (search engine optimization) strategies.
In other words, just like you optimize your blog posts for Google and other search engines, you can do the same thing on Pinterest by finding and including popular “keywords” on your Pinterest account.
Specifically, there are 5 places you should incorporate relevant keywords on Pinterest:
- In your bio
- In your Business Name (make sure you have a Business Account!)
- In your board names
- In your board descriptions
- In your pin descriptions
To choose keywords, think of phrases your target audience is probably searching for online.
For example, Elley might choose keywords like, “blogging tips,” “social media strategies,” and “Instagram tips”. There’s a quick hack to identify popular Pinterest keywords in your niche, which you can see step-by-step in this post.
As of Fall 2017, hashtags are also now allowed in pin descriptions, AND they’re clickable. So don’t hesitate to throw in a few relevant hashtags on top of your chosen keywords!
Mistake #2. You don’t have a board dedicated to your own original content.
When someone stumbles across your Pinterest account, what’s the first thing you want them to see?
Your own blog content, of course! Make it easy for pinners to locate, browse through, and click on pins that link back to your blog by housing them all in one place, like so:
Make it crystal clear that this is YOUR content by naming the board after your blog, and then pin all of your blog posts and other content to this one board.
Pro Tip: Besides creating pins for your blog posts, you can also make pins for your opt-in freebies (also known as “lead magnets”), your products and services, and any items you’re an affiliate for.
Lastly, make sure this board is front and centre by clicking on it and dragging it to the top row of your Pinterest profile. The top-left spot seems to be the most popular choice.
Mistake #3. You aren’t capitalizing on group boards.
In my opinion, group boards are where most of the Pinterest Magic happens.
A group board is basically just like a regular board but with one key difference: MULTIPLE pinners “contribute” (pin things) to that board.
Each group board will have a general theme, and the group boards you want to become a part of are those with LOTS of followers. That way when you pin your blog posts to those group boards, they have a good chance of being seen — and clicked on — by lots of people!
The first step is to find group boards in your niche to join. Two resources that will help you do that are:
- BoardBooster’s “Top Group Boards” list
When you find a group board you want to join, it will usually have instructions in the board description on exactly how to join. This generally involves emailing the person who created the group board and asking them to send you an invite.
Group boards are a BEAST of a topic, so definitely check out this series on my blog if you want to learn more!
Mistake #4. You aren’t using a tool to help you pin.
Pinning manually (that is, without a tool like BoardBooster or Tailwind) is fine, and you should definitely be doing *some* manual pinning. But girl, if you’re doing it ALL by hand, you’re wasting time and stunting your growth.
The two most popular choices for pinning tools are BoardBooster and Tailwind. Elley has a post on the top 7 reasons she loves Tailwind, which includes a tutorial to help you start using it, so be sure to check that out after finishing this post!
On the other hand, I’ve been a BoardBooster fan for years, and there are two main BB features that will make running and growing your Pinterest account easy-breezy:
- Looping — with looping, BoardBooster takes older pins on your boards and re-pins them, bringing them to the top of your boards again and giving them another chance to be seen, re-pinned, and clicked on. This happens multiple times throughout the day, making your account appear super active (which is great for boosting your standing in Pinterest’s algorithm!)
- Campaigns — with a “Scheduled Campaign”, you can share your new blog post to dozens of boards with the single click of a button. With a “Random Campaign”, you don’t even have to lift a finger; BoardBooster pulls pins from your designated “source” board and pins them to all of the “target” boards you’ve chosen — every day, automatically, with no work involved on your part.
To see exactly how to set up and maximize these BoardBooster features, head to this tutorial.
Mistake #5. You don’t have image templates for your pins.
Anytime you can create and use a template for anything related to your blog, DO IT. Not only do templates provide the consistency that makes you and your brand easy to recognize, they’ll also just save you a heckTON of time.
Pin templates can be created easily with a free tool like Canva (Canva even has social media “templates” you can use). I suggest creating 2-3 different templates for your pins, and then doing some A/B testing to see which design gets more re-pins and clicks. You can view this information in your Pinterest Analytics dashboard.
To get your wheels turning, here are some pins that were created using a template:
So, beautiful blog babe: Are you making any of these mistakes on Pinterest?
Use the tips in this post to step up your pinning game and I guarantee your number of re-pins, followers, and click-through traffic will increase in no time.
ABOUT THE AUTHOR
Krista Dickson is a blogging mentor and educator who helps ambitious millennial women build profitable blogs so they can work from home or travel the world. She is the founder of blogbeautifully.com, and the creator of Pageviews from Pinterest, a popular Pinterest course with over 800 successful students. When she’s not typing away on her laptop or reading about online marketing, you’ll usually find her tucked up on the couch watching some form of professional sports or the latest MTV reality show.
Ready to step up your Pinterest strategy? Download your FREE copy of the Pinterest Perfection Checklist here!