How To Write Cold Emails To Brands To Land Collaborations

How To Reach Out To Brands With Cold Emails | Get free products, get free makeup & get free stuff through blogging and social media. Become a successful Instagram influencer by reaching out to brands & PR the right way. Follow this step-by-step guide to emailing brands for free products & to score collaborations and set yourself up for success. Download your free blogging worksheet! ElleyMae.com

When you’re new to working with brands as a blogger, sending cold emails can be awfully daunting.

How do I sell my pitch without sounding needy?

How do I stand out from the crowd & set myself apart from the competition?

What etiquette & standards do I need to go by?

These are all questions that I too have asked myself before.

 

First things first, let me tell you this. There’s one super-dooper simple thing you need to do before you start sending cold emails to brands.

Confirm your confidence girlfriend. You need to ensure you are confident in yourself, confident in your brand & confident with your blog and/or social media platforms.

Be confident in yourself, confident in your brand & confident with your blog and/or social media platforms. You hear me?! Confidence!

When you reach out to brands, you want to show them why you are someone they want to work with. Be confident with your brand’s message and you’ll never fail.

Also, make sure you tailor each email you write to the person you’re writing for. Don’t send the exact same email to 100 brands – make it personal & for the love of chocolate, spell check, spell check, spell check. You’re a professional right? Right!

 

Don’t forget!

Download the worksheet below & I’ll guide you through the entire process – pinky promise 😘

Learn how to score sponsorships with brands using cold emails.

With this free worksheet you'll learn how to:

- Craft the perfect cold email to send to brands

- Actually get replies from brands (no crickets allowed)

- Start working with brands in no time!

Your email is safe with me. I pinky swear xo

 

But how do I actually write killer cold emails, Elley?

Oh yes, the most important part of this post, the how-to!

Well, it’s actually pretty simple. Using this step-by-step guide, you’ll be reaching out to brands, pitching collaboration ideas & getting on PR lists in no time.

Before we start you’ll need to download your free worksheet. This is where you’ll be putting your creativity into action & writing your very own template for killer cold emails.

 

Okay, now that you’ve downloaded your worksheet, let’s start shall we?

 

Before I delve into the nitty-gritty, I want to you keep something in mind whilst writing your pitch.

Every day, brands receive hundreds [if not thousands] of emails & let’s face it, they’re busy 24/7.

I’m not trying to put you off or scare you in any way, but it’s important I say this now so you don’t go writing a 1000 word essay when it’s just going to slip between the cracks or end up in their spam folder. Eek!

So, keep it short & keep it simple.

Now let’s get into the writing!

 

 

Introduce Yourself:

First things first, it’s time to introduce yourself. Tell them who you are & where they can find you.

Just like when you apply for a job, be professional. Don’t include irrelevant information like your dogs’ names or the fact that you’re sh*t scared of snakes. They just don’t need to know.

 

And, whilst we’re on the topic of professionalism, make sure you use hyperlinks. That means no nasty links like this that clutter your email & just look messy –  http://www.instagram.com/elleymae. Ewies.

Don’t know how to add hyperlinks? No worries, it’s simple AF. Simply write out your sentence, go back & highlight the text you want to link, right-click on it & scroll down to “Link Text” (or something along those lines) and then paste your link. Voila!

So instead of http://www.instagram.com/elleymae, you’ll get @ElleyMaeHow much better is that?!

 

 

Include Your Best Stats:

Next up, showcasing your best statistics/analytics.

There’s no need to go into too much detail here about your stats. You’ll have all of that information on your attached media kit. But we’ll talk a bit more about this later on.

 

And if you don’t have huge stats just yet, that’s okay. I was sending cold emails before I had double digits on Instagram. Instead of focusing on your totals, you just need to focus on your growth.

So rather than saying “I have 2k followers on Instagram”, you might say “Over the past 8 weeks, I have seen a 75% rise in my Instagram followers”. This allows brands to see your potential & see your dedication to growing your socials/blog.

 

 

Tell Them Why You Want To Work With Them:

Build a solid foundation for your relationship with the brands your writing cold emails for by making it personal.

Got a favourite product of theirs that you’re obsessed with? Had a great experience using their service before? Share your love for them here.

And, if you’ve ever created content on their products/services, include the link(s) so they can check them out when they have time. Chances are, if you’ve written about them before, they’ll reward you with at least a reply or by adding you to their media list.

 

If it’s a PR agency you’re reaching out to, rather than talking about a particular product of theirs that you love, tell them which brands they represent that you use & love.

For example, instead of saying “I’ve been using your facial cleanser for the past 3 years & can’t find anything that comes close to it”, you could focus more on their brands by saying “I’m a huge fan of X, Y & Z brands that you represent & have been using their products for years now.”

Got the idea?

 

Learn how to score sponsorships with brands using cold emails.

With this free worksheet you'll learn how to:

- Craft the perfect cold email to send to brands

- Actually get replies from brands (no crickets allowed)

- Start working with brands in no time!

Your email is safe with me. I pinky swear xo

 

Ask About Their Opportunities:

Now that you’ve got the majority of your email put together, it’s time to pitch.

If you’re looking to be added to a PR agencies media list, simply say just that. Tell them you’d love to keep up to date with news on the brands they represent.

 

For brands, now is a good time to pitch your ideas. Show them that you’re already thinking about the content you could create with a solid partnership between the two of you.

Remember, brands already get a tonne of emails from other bloggers & social media influencers just like you, so be enthused when you talk about your ideas & make them fall in love with your creativity.

 

Attach Your Media Kit & Email Signature:

Finishing off your email is simple. Thank the brand/PR agency for taking the time to read your email, attach your media kit & include your professional email signature.

If you’ve never created a media kit for your blog or social media platforms, no stress. You can download my fully customisable Photoshop templates right here with a step-by-step guide on what to include.

For your email signature, you might include your blog’s logo or a headshot, depending on what tickles your fancy. Then your best contact details (ie email address, blog URL etc).

 

And that’s literally it!

Now get your name out there & start collaborating girlfriend. You got this!

 

Liked this post? Don’t forget to pin it to Pinterest & read again later!

How To Write Killer Cold Emails To Brands & PR

How To Reach Out To Brands With Cold Emails | Get free products, get free makeup & get free stuff through blogging and social media. Become a successful Instagram influencer by reaching out to brands & PR the right way. Follow this step-by-step guide to emailing brands for free products & to score collaborations and set yourself up for success. Download your free blogging worksheet! ElleyMae.comHow To Reach Out To Brands With Cold Emails | Get free products, get free makeup & get free stuff through blogging and social media. Become a successful Instagram influencer by reaching out to brands & PR the right way. Follow this step-by-step guide to emailing brands for free products & to score collaborations and set yourself up for success. Download your free blogging worksheet! ElleyMae.com

How To Reach Out To Brands With Cold Emails | Get free products, get free makeup & get free stuff through blogging and social media. Become a successful Instagram influencer by reaching out to brands & PR the right way. Follow this step-by-step guide to emailing brands for free products & to score collaborations and set yourself up for success. Download your free blogging worksheet! ElleyMae.com

How To Reach Out To Brands With Cold Emails | Get free products, get free makeup & get free stuff through blogging and social media. Become a successful Instagram influencer by reaching out to brands & PR the right way. Follow this step-by-step guide to emailing brands for free products & to score collaborations and set yourself up for success. Download your free blogging worksheet! ElleyMae.com

9 Comments

  1. Aug 2017 /

    Love your site and this post is so helpful!

    • Aug 2017 /

      Thanks so much beautiful – I’m so glad you found it helpful!

      Elley xx

    • Aug 2017 /

      You’re such a sweetie Katie, thanks for reading girl!

      I hope it helped!

      Elley xx

    • Aug 2017 /

      Any time Suzanne, I am so happy to hear that you thought it was fab.
      Can’t wait to share more of my experiences!

      Elley xx

  2. Aug 2017 /

    Great post Elley. I have been wanting to reach out to brands, but lack the confidence to do so. Especially because my follower count is not as impressive as some of the other bloggers out there.

    • Aug 2017 /

      No no no! Don’t lack confidence girlfriend.

      Think about this okay.. You are you. And no one else is the same as you. You are smart, you are strong & you are unique. There is not a SINGLE person in this world that has the same talents or characteristics as you.

      Do whatever the hell YOU want to do & be whoever YOU want to be. One shot at life is all you get, be confident in yourself and the rest will fall into place.

      We should be our own biggest fan & I truly believe that.

      Forget about the numbers & focus on your talents and skills. Look at what you’re good at & focus on it!

      Elley xxx

  3. Aug 2017 /

    Thank you so much for this Elley! There are some brands that I think would like my content, but I’ve been too afraid to reach out in case they reject me and then never consider me again, even once I’ve grown. So far I’ve contacted one PR company … and they ignored me! Next time I’ll definitely try this format and I’ll let you know if I have any luck! xx

    http://www.fridayfaye.com

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