When you’re new to working with brands as a blogger, sending cold emails can be awfully daunting.
How do I sell my pitch without sounding needy? How do I stand out from the crowd & set myself apart from the competition? What etiquette & standards do I need to go by?
These are all questions that I too have asked myself before.
First things first, let me tell you this. There’s one super-dooper simple thing you need to do before you start sending cold emails to brands.
Confirm your confidence girlfriend. You need to ensure you are confident in yourself, confident in your brand & confident with your blog and/or social media platforms.
Be confident in yourself, confident in your brand & confident with your blog and/or social media platforms. You hear me?! Confidence!
When you reach out to brands, you want to show them why you are someone they want to work with. Be confident with your brand’s message and you’ll never fail.
Also, make sure you tailor each email you write to the person you’re writing for. Don’t send the exact same email to 100 brands – make it personal & for the love of chocolate, spell check, spell check, spell check. You’re a professional right? Right!
But how do I actually write killer cold emails, Elley?
Oh yes, the most important part of this post, the how-to!
Well, it’s actually pretty simple. Using this step-by-step guide, you’ll be reaching out to brands, pitching collaboration ideas & getting on PR lists in no time.
Before we start you’ll need to download your free worksheet. This is where you’ll be putting your creativity into action & writing your very own template for killer cold emails.
Okay, now that you’ve downloaded your worksheet, let’s start shall we?
Before I delve into the nitty-gritty, I want to you keep something in mind whilst writing your pitch.
Every day, brands receive hundreds [if not thousands] of emails & let’s face it, they’re busy 24/7.
I’m not trying to put you off or scare you in any way, but it’s important I say this now so you don’t go writing a 1000 word essay when it’s just going to slip between the cracks or end up in their spam folder. Eek!
So, keep it short & keep it simple.
Now let’s get into the writing!
First things first, it’s time to introduce yourself. Tell them who you are & where they can find you.
Just like when you apply for a job, be professional. Don’t include irrelevant information like your dogs’ names or the fact that you’re sh*t scared of snakes. They just don’t need to know.
And, whilst we’re on the topic of professionalism, make sure you use hyperlinks. That means no nasty links like this that clutter your email & just look messy – http://www.instagram.com/elleymae. Ewies.
Don’t know how to add hyperlinks? No worries, it’s simple AF. Simply write out your sentence, go back & highlight the text you want to link, right-click on it & scroll down to “Link Text” (or something along those lines) and then paste your link. Voila!
So instead of http://www.instagram.com/elleymae, you’ll get @ElleyMae. How much better is that?!
Include Your Best Stats:
Next up, showcasing your best statistics/analytics.
There’s no need to go into too much detail here about your stats. You’ll have all of that information on your attached media kit. But we’ll talk a bit more about this later on.
And if you don’t have huge stats just yet, that’s okay. I was sending cold emails before I had double digits on Instagram. Instead of focusing on your totals, you just need to focus on your growth.
So rather than saying “I have 2k followers on Instagram”, you might say “Over the past 8 weeks, I have seen a 75% rise in my Instagram followers”. This allows brands to see your potential & see your dedication to growing your socials/blog.
Tell Them Why You Want To Work With Them:
Build a solid foundation for your relationship with the brands your writing cold emails for by making it personal.
Got a favourite product of theirs that you’re obsessed with? Had a great experience using their service before? Share your love for them here.
And, if you’ve ever created content on their products/services, include the link(s) so they can check them out when they have time. Chances are, if you’ve written about them before, they’ll reward you with at least a reply or by adding you to their media list.
If it’s a PR agency you’re reaching out to, rather than talking about a particular product of theirs that you love, tell them which brands they represent that you use & love.
For example, instead of saying “I’ve been using your facial cleanser for the past 3 years & can’t find anything that comes close to it”, you could focus more on their brands by saying “I’m a huge fan of X, Y & Z brands that you represent & have been using their products for years now.”
Got the idea?
Ask About Their Opportunities:
Now that you’ve got the majority of your email put together, it’s time to pitch.
If you’re looking to be added to a PR agencies media list, simply say just that. Tell them you’d love to keep up to date with news on the brands they represent.
For brands, now is a good time to pitch your ideas. Show them that you’re already thinking about the content you could create with a solid partnership between the two of you.
Remember, brands already get a tonne of emails from other bloggers & social media influencers just like you, so be enthused when you talk about your ideas & make them fall in love with your creativity.
Attach Your Media Kit & Email Signature:
Finishing off your email is simple. Thank the brand/PR agency for taking the time to read your email, attach your media kit & include your professional email signature.
If you’ve never created a media kit for your blog or social media platforms, no stress. You can download my fully customisable Photoshop templates right here with a step-by-step guide on what to include.
For your email signature, you might include your blog’s logo or a headshot, depending on what tickles your fancy. Then your best contact details (ie email address, blog URL etc).
And that’s literally it!
Now get your name out there & start collaborating girlfriend. You got this!