How to Create A Kick Ass Media Kit

Why You Need A Media Kit & How to Create One (For Beginners)

I love when people ask me what I’ve been up to lately. Seeing their faces when I reply “blogging” often makes me giggle. Some are confused, some are intrigued and some pretend that they know what I’m talking about when really they think I’m crazy. So, I explain in the simplest terms I can, what blogging is. The typical response? Well, not many people (so far) have taken it as seriously as I do.

Some are confused, some are intrigued and some pretend that they know what I’m talking about when really they think I’m crazy. So, I explain in the simplest terms I can, what blogging is. The typical response? Well, not many people (so far) have taken it as seriously as I do.

The typical response? Well, not many people (so far) have taken it as seriously as I do.

You see, to me, blogging isn’t just an amazing hobby.

It’s something I aspire to be doing for the rest of my life. Rewind 4 years ago and I was set on becoming a full-time wedding photographer. Wow how times have changed. 

 

Never in a million years would I have thought that I could take something like blogging on board and potentially make it into my full-time income.

That’s the thing – times really have changed. Nowadays, you can earn a full-time income from blogging. But if you want to succeed, you need a media kit. Because just like how a resume can land you a job, a media kit can too.

I remember the first time I got asked for a media kit, I’ll be honest in saying that I totally freaked out. I’d heard other bloggers talk about them before but didn’t have the slightest clue how to make one. So, as any newbie does, I got online and did a heap of research. 

I found a lot of other bloggers talking about what statistics you need to include, previous collaborations etc. Unfortunately for me, none of this applied to me. I mean, I was new on the market! I’m sure I had about 5 page views a day back then… Surely I couldn’t include that on my media kit? This can all be so confusing when you’re first starting out…

After opening up Photoshop and going to town designing a simple, A4 page, I started adding my info. My blog header, my contact details, a photo of myself & a brief intro about me and my blog. But what else goes on a media kit for beginners?

 

Your Blog Logo

My blog header is the very first thing you see on my media kit.

It’s big, bold & bound to capture my reader’s attention. I created my blog header in Photoshop using a few free fonts I downloaded online.

Don’t stress if you don’t have a blog logo just yet, there a few things you could do.

Etsy has a huge amount of amazing pre-designed logos that work perfectly for blogs!

A lot of them are very affordable and all you need to do is pay, download the file & then change the text to your blog name – simple! (Also, if this is something you’d be interested in seeing in my Etsy store, please let me know down in the comments below!)

 

A Gorgeous Photo of You

This could be one of the most important things you include on your media kit. Because

Because PR agencies and brands will often communicate with you online or over the phone, it’s hard for them to know who they’re really working with. By including a professional portrait of yourself to your media kit, you’re “putting a face to a name”.

By including a professional portrait of yourself to your media kit, you’re “putting a face to a name”.

Just be sure to avoid adding those cringy Snapchat filters to your media kit (ie dog filters & that butterfly everyone went nuts with during 2016). Would yoit ont iton a resume? Probably not. Actually, definitely not. So lets just leave that one out okay?

 

Simply Introduce Yourself

Introduce yourself and show everyone why you stand out from the crowd. This is your chance to prove your worth, express your passion for blogging & help the company/pr agency you’re reaching out to, to get to know you better.

This is your chance to prove your worth, express your passion for blogging & help the company/pr agency you’re reaching out to, to get to know you better.

When introducing yourself, be careful not to include useless information. Ie – your pets names, how many cups of tea you drink a day or what colour socks you’re wearing. They don’t need to know these things. Obviously haha.

Keep it simple & keep it professional. If it doesn’t apply to your blog or in some way show your personality & how it can benefit them, leave it out.

 

 

Did you know that I now sell pre-made, customisable & super easy to use media kits in my Etsy store?

Click the banner below and head on over to score yourself a bargain. Fully customisable, free fonts included – designed by me, designed for you.

How To Create A Kick Ass Media Kit

 

 

Best Contact Details

Under my contact details section, I also include my social links as they too are a way to contact me. Included on my media kit are the following main contact details: email address, mobile number, postal address (not a must) and then my social links & blog URL.

Included in my media kit are the following main contact details: email address, mobile number, postal address (not a must) and then my social links & blog URL.

 

Examples of Your Work

As my photography is one of my greatest assets when it comes to blogging, I like to highlight this in my media kit by adding some sample images.

You could use Instagram photos (square format) or go straight from your blog – whichever you prefer.

Including images on your media kit, even if it is just one or two, gives the reader an idea of what type of work you’re capable of creating. As brands & pr agencies are extremely busy working with tonnes of people, this is a big time saver for them too!

 

Some Blog & Social Stats

When you’re just starting out, you may find that your statistics aren’t as high as what you’d like.

But that’s not to worry, there’s other statistics you can include in your media kit to show brands why you’re worth working with.

In fact, a lot of brands & pr agencies are now working with smaller bloggers/social media influencers with a higher engagement rate. Yay!

You could add statistics like your post frequency, likes per post/week, engagement rate etc.

 

Collaboration Options/Services

Tell the PR agency or brand you’re wanting to work with just how you want to do so.

Give them an idea of your favourite ways to collaborate and even explain why (if you want to get personal).

If you’re not interested in collaborating through videos (ie tutorials etc), then simply leave it out. Just add your favourite collaboration “options” and away you go.

 

So what are you waiting for, getting cracking and get your media kit out there! 

Oh and if you missed your chance to check out my Etsy store, click right here.

And remember, if you purchase a design and require assistance, you can always email me! I love supporting people who support me back.

 

How To Create A Kick Ass Media Kit

18 Comments

  1. Amy
    Jan 2017 /

    Great post as always Elley, this is so helpful and you have explained things beautifully. I have been putting together a media kit this week and I have read a few posts trying to piece together what to put on it, but your one has to be the best so far because you explain stuff, some are really vague on what to include. So thank you.

    • Feb 2017 /

      I’m so glad you enjoyed the post Amy! I always try to be as helpful as possible when it comes to my blog.

      Putting together a media kit can be daunting at first but I’m glad that you’re getting it sorted. I’d be happy to help if you ever had any questions.

      Elley xx

  2. Jan 2017 /

    This was so helpful! I’ve been blogging for awhile now and these type of tips always help so much! Thank you 🙂

    • Jan 2017 /

      No worries at all Roxanne, I am so glad you found it helpful!

      Elley xx

  3. Lisa Autumn
    Jan 2017 /

    I love all your tips.. I really need to create one for me now!

    xx Lisa
    lisaautumn.com

    • Jan 2017 /

      Oh great Lisa, I’m so happy that you loved the tips!

      Elley xx

  4. Jan 2017 /

    Great post hun, I have made a media kit that I’m pretty happy with but I really struggle with what to put into the subject line when emailing PR companies. Do you have any advice?

    • Jan 2017 /

      It’s totally up to you what you title your email lovely. You could put something about yourself or your name or their name etc.

      Just see what you think works best and run with it!

  5. Jan 2017 /

    Great post! This is extremely helpful for all bloggers, new or experienced! Thank you for sharing your tips and tricks 🙂

    • Feb 2017 /

      No worries at all Andi – glad you enjoyed the post!

      Elley xx

    • Feb 2017 /

      I’m so glad you enjoyed reading Phillipa. It can totally be daunting when you’ve never done it before so I completely understand where you are coming from!

      Elley xx

  6. Lulu
    Feb 2017 /

    Thankyou once again for great advice and for sharing your expertise, I’m new to this but loving my journey this fat and now looking at putting a media kit together. I only starting reading about it recently, you have put your blog together perfectly, I understand exactly what needed.. And will be heading over to your estay site

Leave a Reply

Your email address will not be published. Required fields are marked *