I love when people ask me what I’ve been up to lately. Seeing their faces when I reply “blogging” often makes me giggle.
Some are confused, some are intrigued and some pretend that they know what I’m talking about when really they think I’m crazy. So, I explain in the simplest terms I can, what blogging is.
The typical response? Well, not many people (so far) have taken it as seriously as I do.
You see, to me, blogging isn’t just an amazing hobby.
It’s something I aspire to be doing for the rest of my life. Rewind 4 years ago and I was set on becoming a full-time wedding photographer. Wow, how times have changed.
Never in a million years would I have thought that I could take something like blogging on board and potentially make it into my full-time income.
That’s the thing – times really have changed. Nowadays, you can earn a full-time income from blogging.
But, if you want to succeed in the blogging world, you need a media kit, no if’s or but’s about it. Because, just like how a resume can land you a job, a media kit can too.
I remember the first time I got asked for a media kit. I totally freaked out.
Sure, I’d heard other bloggers talk about them before but didn’t have the slightest clue how to make one. So, as any newbie does, I got online and did a heap of research.
I found a lot of other bloggers talking about what statistics you need to include, previous collaborations etc.
Unfortunately for me, none of this applied to me. I mean, I was new on the market! I’m sure I had about 5 page views a day back then… Surely I couldn’t include that on my media kit?
After opening up Photoshop and going to town designing a simple, A4 page, I started adding my info. My blog header, my contact details, a photo of myself & a brief intro about me and my blog.
But what else goes on a media kit for beginners? Let’s get into it.
Your Blog Logo
My blog header is the very first thing you see on my media kit.
It’s big, bold & bound to capture my reader’s attention. I created my blog header in Photoshop using a few free fonts I downloaded online.
Don’t stress if you don’t have a blog logo just yet, there a few things you could do.
Etsy has a huge amount of amazing pre-designed logos that work perfectly for blogs!
A lot of them are very affordable and all you need to do is pay, download the file & then change the text to your blog name – simple! (Also, if this is something you’d be interested in seeing in my Etsy store, please let me know down in the comments below!)
A Gorgeous Photo of You
This could be one of the most important things you include on your media kit. Because
Because PR agencies and brands will often communicate with you online or over the phone, it’s hard for them to know who they’re really working with. By including a professional portrait of yourself to your media kit, you’re “putting a face to a name”.
By including a professional portrait of yourself to your media kit, you’re “putting a face to a name”.
Just be sure to avoid adding those cringy Snapchat filters to your media kit (ie dog filters & that butterfly everyone went nuts with during 2016). Would you include it on your resume? Probably not. Actually, definitely not.
Simply Introduce Yourself
Introduce yourself and show everyone why you stand out from the crowd.
This is your chance to prove your worth, express your passion for blogging & help the company/pr agency you’re reaching out to, to get to know you better.
When introducing yourself, be careful not to include useless information. Ie – your pets names, how many cups of tea you drink a day or what colour socks you’re wearing. They don’t need to know these things. Obviously haha.
Keep it simple & keep it professional. If it doesn’t apply to your blog or in some way show your personality & how it can benefit them, leave it out.
Best Contact Details
Under my contact details section, I also include my social links as they too are a way to contact me.
Included in my media kit are the following main contact details: email address, mobile number, postal address (not a must) and then my social links & blog URL.
Examples of Your Work
As my photography is one of my greatest assets when it comes to blogging, I like to highlight this in my media kit by adding some sample images.
You could use Instagram photos (square format) or go straight from your blog – whichever you prefer.
Including images on your media kit, even if it is just one or two, gives the reader an idea of what type of work you’re capable of creating. As brands & pr agencies are extremely busy working with tonnes of people, this is a big time saver for them too!
Some Blog & Social Stats
When you’re just starting out, you may find that your statistics aren’t as high as what you’d like.
But that’s not to worry, there are other statistics you can include in your media kit to show brands why you’re worth working with.
In fact, a lot of brands & pr agencies are now working with smaller bloggers/social media influencers with a higher engagement rate. Yay!
You could add statistics like your post frequency, likes per post/week, engagement rate etc.
Tell the PR agency or brand you’re wanting to work with just how you want to do so.
Give them an idea of your favourite ways to collaborate and even explain why (if you want to get personal).
If you’re not interested in collaborating through videos (ie tutorials etc), then simply leave it out. Just add your favourite collaboration “options” and away you go.
So what are you waiting for, get cracking girlfriend!