These days, the internet has so many platforms and tools that allow us intentional entrepreneurs to design and craft our very own websites – without needing to enlist the help of a professional designer to build it out for us.
But how do we stand out in a digital space where there are probably hundreds, thousands, of websites that have free trainings, offerings, webinars and inspiring courses to entice our potential audience?
We create a website from the heart.
A website that speaks volumes from your Soul.
One that reaches and captivates your audience, because..
The energy you pour into your website and into the Universe is the same energy that will magnetize and attract the very people who need your offerings the most – your Soul clients.
5 Ways to Create a Heart-Centered Website
Create offerings for your audience that light you up
This may sound obvious to some people, but in an era of Comparisonitis (n. The habit of comparing oneself to others on social media), it can be hard to see what services we offer that are authentically coming from our own heart.
What do I mean by this?
Don’t offer services or products that don’t bring you pure, immense joy – because our offerings are only magnetic when we are in flow and our hearts are filled.
If it doesn’t bring you heart-melting joy, then this type of forced energy will translate into your website and offerings, and I absolutely guarantee that your potential clients will certainly feel that tension too!
Focus on what you love. What brings you ultimate happiness. What lights you up. After all, this is what brought you into Soulpreneurship (n. entrepreneurship from the Soul) in the first place!
Are you a natural at healing others? Do that.
Do you have a way of melting hearts in a juicy yoga class? Do that.
Can you relieve stress and anxiety in guided meditations? Do that.
Are you able to take trauma and pain away with acupuncture and natural healing? Do that.
Whatever your passion is for becoming your own heart-centered boss babe – Do that!
This is what drives your intentions and offerings. And it is exactly what your audience will feel from you – your heart-melting passion and love for what you do.
If you are unclear about the vision of your heart-centred business, take a moment to download my free Vision Clarity Workbook which helps you discover your inner intention and how to create meaningful offerings for your audience.
Stay in your lane of genius
So many people feel like they need to put together cookie-cutter packages because it seems like the ‘industry norm’ or what clients expect from you.
It’s easy to look around and check out what other people are doing in your heart-centered industry – until we totally overwhelm ourselves and feel the need to overload our offerings with every other service – just because everyone else is doing it!
I know you know what I’m talking about.
If you are a health and wellness coach, but blogging does not bring you insanely heart-melting joy – don’t force yourself to keep a blog.
Because you don’t need to offer everything simply because everyone else is doing it! You just don’t!
Be a master of one. Do one thing, and do it well.
Stay in your lane of genius and keep your blinders on.
Your clients are coming to you because YOU are the only one who can do what you do best. They’re not going to Coach A or Teacher B – they’re coming to you!
Only you can rock what you do best.
Delegate tasks that aren’t in your expertise so that you can stay in your lane of genius.
Hire a virtual assistant. Ask that social media manager for help. Reach out to that intentional web design studio you love to craft a website for your heart-centred business.
If you already know you want to stay in your lane of genius – and let the design babes handle the creation of your intentional website – check out my website design services. I offer both Luminary Showit Template Setup and a fully Custom Website Design package.
Write your website content from the heart
Does salesy copywriting make you cringe? Yeah, me too.
Want to know why? Because it’s a marketing tactic that uses fear and inadequacy – instead of love – to market sales and services to your audience.
I personally wouldn’t recommend doing this. Why? Because it feels icky to me, uncomfortable and honestly – really unauthentic.
Instead, write your copy from the heart. Write something that you believe in with all your Soul, because your intentional business is an extension of your heart. Write as if you are chatting with your best friend about your passion, your reason for waking up in the morning.
When you write content from a perspective of having an honest conversation with someone, your ideal audience will connect much more to your words than to arbitrary sales tactics.
And infuse it with your personality to make it shine.
See a theme here? People want to get to know you! The more you show up on your website with your unique and authentic voice, the more people will fall in love with you.
Your tone of voice, your message strategy, your high-vibing energy – all of that which you put out into the world, will simply magnetize your ideal client because like attracts like.
This is simply the Law Of Attraction.
Writing content from the heart and with Intention will attract similarly vibing people who you want to pull into your circle to have an honest conversation with. To build relationships with. To connect with.
Your audience is waiting to hear from you!
Put photos of you everywhere
I know, I know. You might feel vain, shy, or even scared to have photos of yourself on your heart-centered website. Or your Instagram. Or your Facebook.
But, guess what…
This is all a part of being seen in your Soulpreneurial journey.
I know it’s easy to hide behind the angles, filters, big sun hats and sunglasses. It’s not easy to step out into the spotlight! I fully understand how conflicting it can be to have your personal life collide with your professional life – trust me, I’m doing it too – We all are!
As soon as you start putting photos of yourself on your website, you put a face to your offerings; You put a human to your packages. You put your unique Soul to the face to your business!
And – you guessed it – your dream clients are attracted to your heartfelt offerings because they are attracted to YOU and your energy.
I challenge you to put yourself out there and put a photo on your homepage, front and centre, of you looking straight into the camera.
Making eye contact, whether online or offline, helps to make a connection with your audience.
I promise you, you will feel more confident and a higher vibration in your energy – and people will see that and resonate with it. The power of the Law Of Attraction. The magnetising benefits of like attracts like.
When you put photos on your website, it tells the Universe that you are strong, confident, and ready to call in the inspiring people who need your heartfelt offerings the most.
Tell the story of your why
And finally, saving the best for last – your why.
Your reason for being. For showing up. Your reason for starting this Soulpreneurial journey in the first place!
Sharing the story of your why is the single most important step in not only creating your website but also manifesting in your heart-centered business.
People don’t buy from brands of businesses – they buy from people. And even deeper, they buy from people because they connect with your why.
Because passion is contagious.
When people can feel your passion and why jumping boundlessly from the screen, they connect with that message, what you have to offer to the world, and ultimately – with you
See a theme here?
The key to building a website that speaks volumes from your Soul to attract your tribe – is to show an authentically raw and unfiltered you.
When you pour the energy of you into your website, people are magnetized by your passion, your personality, your high vibes – and fall in love with your work, and you.
Creating a website for your heart-centered business shouldn’t be a chore. When you create something from the heart, it lights you up and people feel that type of energy and passion.
If you already know you just want to stay in your lane of genius – and let the design pros handle the creation of your heart-centered business – check out my website design services. I offer both Luminary Showit Template Setup as well as a fully Custom Website Design package.
ABOUT THE AUTHOR
Josie Ng is the intentional website designer behind Salt & Sea Studio – a boutique design shop inspired by the heart and Soul. Its mission is to help other heart-centered businesses flourish through meaningful website design and intentional design education. Salt & Sea Studio specializes in creating sacred digital spaces for gypsy hearts, lightworkers, wild priestesses, soulful businesses and conscious people.
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