Picture this – you’ve just spent an hour taking photos, half an hour editing those photos and another 2 hours on top of that writing & finalising your copy. And then, it’s the big moment. You hit publish.
But what’s that you hear? Crickets?!
Unfortunately in the world of blogging, creating a killer post & hitting publish isn’t enough to get your posts read. 😩
There are steps we’ve got to take before our posts go skyrocketing off into the magical land of the interwebs or becoming viral on the most Pinteresting platform there is!
So how do you figure out what’s going wrong & what’s not?
Well girl, right now you’re going to need a pen, a piece of paper & an open mind. Because today my friend, I’m going to get real on why your blog is… (huh-hmm) failing.
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6 Reasons Why No One Is Reading Your Blog
Reason #1 – You aren’t utilising SEO
Girl, if you ain’t all about SEO, then what you doin’?
Whilst I’m no super amazing tech nerd (I do alright 😜), I do know this… SEO is everything when it comes to getting people to your blog.
To get technical here, SEO = Search Engine Optimisation
It’s basically the guts of a good blog post, it’s what drives viewers from search engines (like Google, Pinterest, Yahoo etc) to your website to read your content. So, if your SEO is great, the chance of your posts being read is even better!
Now, if you’re not an absolute tech-savvy boss lady, not a problem. There’s a little old plugin called “Yoast SEO” that’ll do the hard work for you.
All you need to do is install the plugin & follow it’s guidelines for each blog post you write.
The Yoast SEO plugin will take away the stress of trying to figure out SEO & helps to get your blog posts noticed, hence you eliminating your current problem of having NO ONE reading your blog.
Inside the plugin you’ll choose your keyword(s), update excerpts for social media, add your meta description, create an SEO friendly url (aka, not elleymae.com/2018/7/2/archives/this-is-a-post-about-no-one-reading-your-blog) coz those are naaaasty 🙅♀️
And, if you have a library of posts already published, be sure to go back and “SEO” those ones with Yoast too!
With proper SEO, your blog will be soaring in no time. Follow the basics inside Yoast SEO & gradually work your way up. Remember girl, Rome wasn’t built in a day.
Reason #2 – Your branding is totally off
There are three words I want you to live by, whether you’re a total newbie to the world of blogging or you’ve been at it a ‘lil while now…
Repeat after me: Simplicity is key.
Believe it or not, but overdoing your branding can absolutely be the cause of why no one is reading your blog. Or worse, they’re visiting your website, taking one look at the branding & closing that tab faster than you can say ILikeToEatLotsOfBananasOnATuesdayMorning 😅
So, before you go getting all in a panic & revamping your entire website [for the 3rd time this month], listen up girlfriend. Here’s what you gotta do:
Create a brand board!
In the words of the great Alysha from Basil & Bark (aka, a branding queen): “Your brand identity represents your business from the outside in.”
And quite frankly, creating a brand board will not only help you to get an overview of your fonts, colours & keep you inspired on the daily, but it’ll build brand consistency.
And, in a world where there are millions of other bloggers competing for the attention of readers, you’ve gotta be hella’ consistent in all you do.
I’m talking about Instagram stories, Facebook group posts, Pinterest graphics, blog post images, featured photos & more! BRAND YO’SELF GIRL.
To get your branding back on track, do yourself a favourite & head over to Alysha’s blog post (+ grab her free brand board template while you’re there!)
Reason #3 – Your content isn’t juicy enough
No, I’m not talkin’ about how juicy & ripe your favourite seasonal fruits are, I’m talking about giving your audience content they want to read.
Juicy content = content that educates, entertains and/or inspires an audience.
Think about this…
Have you ever visited a blog post, skimmed over the 300 word [what I’d call] excerpt & been totally disengaged, leaving the post in an instant? Well girl, that’s exactly what readers could be doing on your blog 😱
So, to create more of the content your readers want to read, study them!
Survey your email list, run a few polls on your Instagram & look through Facebook group threads to see which topics seem most popular.
And, as I’m alwaaaays reiterating over on my Instagram, TRACK YOUR IDEAS! No idea how?
Grab yourself a copy of my Perfect Post Toolkit with over 120+ done-for-you blog post topics and an editorial calendar to track those ideas & never lose a juicy piece of content again 👇🏼
Reason #4 – You’ve got no passion (aka, drive, motivation, LOVE!)
Did you know – the number one reason why so many blogs fail is because those bloggers aren’t writing about something they’re passionate about? Yep, true story.
When you’re passionate about what you’re writing about, it shows.
So, what happens when you aren’t passionate about what you’re writing about? It shows too.
The first step to setting your blog up for success & avoiding the whole “no one reading your blog” thing, is to set proper foundations in place.
Before you start writing, you’ll want to pick a niche that you’re passionate about. Your niche is your area of expertise, a specific topic that you know you’ll be able to create loads of content for.
Once you’ve chosen your niche, your life is going to be SO. MUCH. EASIER. You’ll have endless blog posts to write, Instagram stories to create, products to sell & the list goes on.. It’s basically heaven 😇
And, a simple rule to go by from here on in – If you ever get stuck on an idea for longer than 30 seconds, let it go & move on.
This is actually one of my biggest life-savers here on my blog & allows me to create content that not only my audience loves, but I do too. Plus, it’s a huuuuuge time saver!
So, if the words don’t flow naturally & you find yourself thinking about something for far too long, move on. That topic clearly isn’t right for you (just yet) or your passion for it just isn’t there.
Work on the content you know you’re definitely passionate about & can easily be put to paper without wanting to gauge your eyes out 😂
Reason #5 – You aren’t taking advantage of social media
In today’s day and age, social media is everything. It allows us bloggers & business owners to get our name out there in a way like never before.
There’s free advertising, paid advertising, influencer marketing & more – all designed to help us grow & expand.
So, if you aren’t using social media in your strategy, it’s no wonder no one is reading your blog!
I mean, How do you think all these big brands & bloggers got their name out there when they were just little ol’ people sitting in the back corner of their garage?
Utilising social media is one of the best ways to build connections with your audience.
You can share new blog posts on Pinterest, in Facebook groups, Instagram stories or anywhere else you’re active.
In fact, I get at least 40% of my monthly traffic from Pinterest alone every month using automation tools like Tailwind & BoardBooster (& a bit of manual pinning too).
Reason #6 – You’re relying on one source of traffic
As the old saying goes “Don’t put all your eggs in one basket” and boy oh boy does this one relate to exactly what I’m about to teach you!
You see girl, relying on just one source of traffic is basically the ultimate way to ensure no one reads your blog. In fact, by focusing on just one stream of traffic, you’re actually putting yourself at risk.
When you’re focusing only on SEO, only on Pinterest, only on referrals or whatever it is, as soon as something tragic happens to that source, you’re up shit creek without a paddle.
To ensure you aren’t stuck with no one reading your blog the next time Facebook decides to change their algorithm, try putting together a bit of a strategy.
A simple strategy! 💁🏼♀️
Creating your own strategy can be as simple as studying which social media channels best appeal to your audience & then choosing two.
Then, install the Yoast SEO plugin & simply incorporate SEO into each post you write.
Take your time working on your strategy from the ground up. Don’t go at it hammer and tong. Trust me girl, you’ll burn out.
Give yourself a deadline (let’s say, 6 weeks) to get every stream of traffic up & running.
Week one you could focus on adding SEO to all your existing blog posts. Week two you could create an Instagram strategy, making sure to favour Instagram stories! Then week three your branding, week four could be Pinterest & so on..
There’s absolutely no need to overwhelm yourself.
No one reading your blog means you’ve got room to move, room to grow. Look at it from a positive light & think “the only way from here is up!”
Pick your graphic to pin this post for later! ⤵