Are Your Instagram Captions Killing Your Engagement?

How To Write Instagram Captions That People WANT To Engage With

With social media being such a huge, talent-filled industry nowadays, the rise of influencers is upon us. Dun dun duuunnnnn…

Food bloggers, fitness junkies, beauty babes, models, mummy bloggers. And the list goes on.

With the influx of influencers, comes a want to be bigger, to be better than everyone else.

(Or at least to be different to everyone else.)

But how do we define ourselves as different, as unique and as someone that people need to follow? We take beautiful photographs, edit them like a pro would & upload them to Instagram. And then that’s it, right? The answer = nope.

Your visual media (i.e. photo/GIF/video) only makes up for about half of what a successful Instagram post needs.

Maybe you’re thinking “huh? Don’t I just create pretty photos, use a few hashtags & then thousands of people will engage with my photos?”

M-mmm, sorry honey but that ain’t how things work in the big game of Instagram. You’ve gotta put in a hell-of-a-lot more work than that. (Although I wish it was that simple, trust me)

 

So what do you have to do to nail your Instagram content?

Well, I grew my Instagram from 0 to 10k followers in 10 months using a variety of techniques which I grow through in this post (Ctrl + click to read it after) 😉

But today in particular, we’re focusing on our captions & looking at how to strategically improve our engagement using them. Because in the big, bad online world, engaging our viewers is everything.

 

Ooh ooh! STOP!
Wanna score yourself a free cheatsheet with over 80 hashtags to rock your Insta? Sure you do!

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- Get 80 hashtags to boost your engagement rate

- Craft the perfect hashtag recipe for success

- Put yourself in front of the *right* audience on Insta

Your email is safe with me. I pinky swear xo

Okay, I’ll let you get back to it now 😉

 

As I was saying..

Instagram captions can make or break your posts.

Write your caption too plain & simple, you’re not going to entice anyone to engage with your post.

The whole point of writing captions to is to literally capture the focus of users & draw them in. You want to make people want to engage with your content, not just like the photo and/or scroll past.

 

Simply writing “Happy Friday!” on a post just doesn’t cut it on Instagram. Think about it like this – how do you feel when you read this caption? Do you feel engaged enough by this caption to want to comment on it?

Or, are you more likely to comment on a post with this caption.

“Happy Fri-YAY babes! Ready to kick some goals this morning with a killer PT sesh & then out for drinks with the girls tonight 🍹 What are you up to on this fine Friday?”

You see, the first example is too short, too plain, extremely boring & does not in any way entice Instagrammer’s to engage. It doesn’t encourage users to answer a question, it doesn’t include them in anything & it’s, let’s face it, B-O-R-I-N-G.

The second example, on the other hand, is relatable, fun & asks a question (more on these soon!) There’s a little bit of personality coming through too which helps to build your brand & reputation.

 

And that, my friends, is why Instagram captions can be the ultimate turn-a-round for your engagement.

 

 

Let’s look at a few of the sure-fire ways to get your Instagram captions poppin’ –

And I mean pop, pop, poppin’!

 

Make Your Captions Relatable

Using relatability in anything online is a sure-fire way to increase engagement. But Instagram captions in particular, whoof, we’re talkin’ big engagement increases hey baby!

Why?

Because people love engaging with anything they can relate to. Relatability makes them feel included & valued. It brings them closer to getting to know you (even if they are a million miles away).

So rather than stating cold-hard facts in your Instagram captions 24/7, talk about how these facts make you feel. People can relate to feelings & emotions a lot more than they can a plain old statement.

 

 

Include a CTA (Call-To-Action)

Using CTA’s on Instagram is one of the most effective ways to entice users to engage with your content.

In my signature eCourse SkyRocket Your Instagram I go in depth about engagement including who, what, when, where, why & how *takes huge breath* to engage on Instagram.

But how can using CTA’s help increase Instagram engagement?

Well, what you want to do here is prompt users to do something. Tell them what you want them to do & they’ll do it. Leave your CTA open-ended and you’ll get very little response.

Here’s a few examples of how you could include a strong CTA into your Instagram captions:

Ask a question | Prompt users to respond to your question with something like “What’s your favourite cafe in Melbourne for bagels at brunch? Let me know in the comments below!”

Tell them to tag a friend | Asking users to tag a friend not only encourages comments but brings more users to your content. The more users that see your content = the higher chance of growth. YASSSSS.

Ask for their input/opinions | Just like the relatability factor, another great way to increase engagement is by asking users for their opinion & input. These users will feel valued & respected because you want to hear from them.

 

 

Show Off Your Personality

Don’t be afraid to sound like a crazy-nutter (which I’m sure I do the majority of the time). People love getting to know other people online. And what better way to do it than making the most of your Instagram captions?!

Remember, your personality is what makes you unique. No one else talks like you do, uses slang like you do or has the exact same persona as you do. Use this to your advantage in your Instagram captions & people will be dying to engage with you.

And most of all, have fun your captions! Don’t take it too seriously – write out your draft as it first comes to mind. Then, add in your line breaks & emojis and proof-read after.

 

So, the next time you write out your Instagram caption, remember:

► Is this relatable to my followers? What will they get out of it?

► What CTA have I included? Where have I promoted them to take action?

► Is my Instagram caption perfectly reflecting me & my personality?

If you answered yes to all of these questions, what are you waiting for?! POST IT GIRL!

 

Don’t forget to download your hashtag cheatsheet!

80 Killer Instagram Hashtags to boost your Instagram engagement - Download the free hashtag cheatsheet to grow your Instagram, get Instagram followers & just become an all-round Instagram superstar. Free from ElleyMae.com

Ready to kick ass with your Instagram hashtags?

Download the free hashtag cheatsheet now!

- Get 80 hashtags to boost your engagement rate

- Craft the perfect hashtag recipe for success

- Put yourself in front of the *right* audience on Insta

Your email is safe with me. I pinky swear xo

 


Ready to take your Instagram to the next level but can’t work out how? 

No sweat. Let me take the ropes & set you down the road of Insta-success instead!

 

Liked this post? Don’t forget to pin it to Pinterest & read again later!

Are your Instagram captions killing your engagement? I have bad news for you #bossbabe, the chances are, you're doing it all wrong with your Instagram captions. Uh oh! Let's fix it! With my 3-step-formula, you can getting better Instagram engagement, gain followers FAST & grow a loyal tribe! How does that sound? Crazy amazing huh?! Let's dive in | Learn More at ElleyMae.com

Are your Instagram captions killing your engagement? I have bad news for you #bossbabe, the chances are, you're doing it all wrong with your Instagram captions. Uh oh! Let's fix it! With my 3-step-formula, you can getting better Instagram engagement, gain followers FAST & grow a loyal tribe! How does that sound? Crazy amazing huh?! Let's dive in | Learn More at ElleyMae.com

Are your Instagram captions killing your engagement? I have bad news for you #bossbabe, the chances are, you're doing it all wrong with your Instagram captions. Uh oh! Let's fix it! With my 3-step-formula, you can getting better Instagram engagement, gain followers FAST & grow a loyal tribe! How does that sound? Crazy amazing huh?! Let's dive in | Learn More at ElleyMae.com Are your Instagram captions killing your engagement? I have bad news for you #bossbabe, the chances are, you're doing it all wrong with your Instagram captions. Uh oh! Let's fix it! With my 3-step-formula, you can getting better Instagram engagement, gain followers FAST & grow a loyal tribe! How does that sound? Crazy amazing huh?! Let's dive in | Learn More at ElleyMae.com Are your Instagram captions killing your engagement? I have bad news for you #bossbabe, the chances are, you're doing it all wrong with your Instagram captions. Uh oh! Let's fix it! With my 3-step-formula, you can getting better Instagram engagement, gain followers FAST & grow a loyal tribe! How does that sound? Crazy amazing huh?! Let's dive in | Learn More at ElleyMae.com

20 Comments

  1. Oct 2017 /

    Love these tips Elley, be sure to see me asking you to tag a friend who…. I hadn’t thought of that one. Thank you!

    • Oct 2017 /

      Any time girlfriend! You know I’ve always got your back! 😉

      Asking your followers to tag someone in a post is one of THE best ways to get more people looking at your post!
      Bonus tip – make sure your post is super epic to entice those new sets of eyes to stick around for more!

      Elley xx

  2. Oct 2017 /

    Love all of these tips! I just did my first question on my instagram post thanks to this post! Never considered asking questions!

    • Oct 2017 /

      It’s so lovely to see your pretty face pop up here on my blog Cari!
      Thank you so much for stopping by & learning a few of my Insta-tips – I am sooo glad you found the helpful!

      I’ll have to check out your post now!

      Thanks again beautiful,
      Elley xx

  3. Oct 2017 /

    Great tips, as always! You know all the gems

    • Oct 2017 /

      Thanks lovely – glad you enjoyed the tips!
      I thought these ones would be super helpful considering the constant fight to beat the algorithm & increase engagement.

      Much love,
      Elley xx

  4. Oct 2017 /

    Welp, I definitely need to do better on my instagram! Thank you for these tips!

    • Oct 2017 /

      Hey Stephanie, I just checked out your Instagram and realised you’re on Etsy too!
      Use this as a way to entice buyers to visit your Etsy store & stand out from the rest of small businesses on there.

      Ask your followers what they’re up to this fall, what their favourite part about fall is, ask them to tag their friend who’s obsessed with fall etc.
      (Just an example for your last post!)

      Thank you so much for reading, I’m currently flicking through your Etsy!
      Elley xx

  5. Oct 2017 /

    Great tips! I always try to end my captions with a question to encourage engagement. I will have to try some of these other strategies too.

    • Oct 2017 /

      Fantastic Melissa – keep asking questions & prompting your followers to get engaged!

      Elley xx

  6. These are such great tips. I’ve been writing more engaging text for the last few weeks and have seen an increase in over 100 followers. Plus a lot more back and forth conversation in general. It’s so exciting and it really makes me want to use IG more!

    • Oct 2017 /

      Good work Theresa – that is incredible!
      It’s amazing how prompting our followers with engaging captions can have such a huge impact on our engagement (& growth!)

      I agree – being able to engage with your followers is fabulous. Provoking conversations & provoking strong relationships.
      It’s a win win!

      Elley xx

  7. Oct 2017 /

    Great tips! Call to action is so important for readers to interact!

    • Oct 2017 /

      Thanks Steph! And yes, you’re definitely right.
      CTA’s are everything in the online world!

      Elley xx

  8. Katherine
    Oct 2017 /

    I’m still sloooooowly trying to build my Instagram audience so this is a great read! Thank you so much for sharing! Looking forward to reading more. 🙂

    • Oct 2017 /

      Fantastic Katherine – so great to hear you enjoyed the post!
      Give me a holla when you’re ready to skyrocket your Instagram audience – I’d love to chat more!

      Keep being amazing!
      Elley xx

  9. Lauren
    Oct 2017 /

    Great tips! I had never thought about this!

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