Photoshop 101: Creating A Watermark


Today’s post kicks off a new series of different tips, tricks and tutorials: Photoshop 101. In this post, you will learn why adding a watermark your images is important and exactly how to do it! All you need is a computer & Adobe Photoshop. In this tutorial, I am using Photoshop CS6 but any version of Photoshop will do the trick.

Unfortunately these days you have to be so vigilant with protecting your work online. For some strange reason, people think that once an image is on the internet, it’s fine for them to repost and claim as their own. This is completely wrong. I’ve seen this first hand many times in the last year since starting my Instagram & blog. It’s so disappointing. That’s why now, I can’t stress to you all enough that you should protect your work and watermark.

So, to help all you lovely people out, I’ve put together a simple tutorial on how to create your very own watermark. I’ve customised this tutorial to apply to both blog & Instagram images. I hope it helps!

And don’t forget to check out my tried & tested tips for blogging beginners!

Step 1: Create A New Photoshop Document
File > New
Shortcuts: Ctrl + N (Windows) or Command + N (Mac)

When creating your document, you want to make sure you choose the right size for the brush. My blog watermark is 1400 x 300 pixels and my Instagram watermark is 400 x 100 pixels. You can have up to 2500 x 2500 but this is not recommended, that’s huge!

If you want a clear/transparent background for your watermark (which in this case we do) then you will need to select transparent. I usually leave the resolution at 300 also.

Creating A Watermark

Step 2: Select The Text Tool
Select the T in the left side toolbar

Choose the font you want to use for your watermark. My blog watermark is in the same font as my header/logo and my Instagram watermark is in a typeface font that is much clearer and easier to read. Try not to choose something too hard to read (like a script/cursive font) for your Instagram watermark. Because the images are smaller and usually viewed on mobile devices, these fonts can be hard to read.

If you don’t like any of the standard fonts that come pre-installed, I suggest checking out Da Font. They have thousands of free to download fonts that are so simple to install! I basically live on there..

Photoshop 101: Creating a Watermark

Step 3: Type Your Text

Now it’s time to enter the text you want in your watermark. My blog watermark says “” which is the url for my blog. Adding the .com at the end can help generate more leads to your blog if it’s shared on any other social media sites. For example, if someone reposts the image to their Pinterest or Facebook, it’ll have your URL and more people will see it, meaning that more people are likely to check out your blog. Score!

My Instagram watermark is “@elleymae” as this is my username on Instagram and people can easily see that it’s from my account.

Make sure you type your text with the colour set to black too.

Photoshop 101: Creating a Watermark

Step 4: Create The Brush
Edit > Define Brush Preset

You’re at the final step – woohoo!
A new box will open asking if you want to name your brush. I’ve called mine “Blog Watermark” & “Insta Watermark” for reference. Once you’re happy with the name, click ok and you’re all done!

Now when you open the photos you want to add the watermark too, it’ll be in your brush collection!

Photoshop 101: Creating a Watermark

I hope you’ve enjoyed this tutorial and if you have any questions, please leave a comment below! I’m looking forward to sharing more Photoshop tips – what would you like to see?


Photoshop 101: Creating a Watermark


  1. Oct 2016 /

    Wow I love your page! And setting out a step by step guide to creating watermarks is so easy to follow, I must just try it out for myself now. I don’t watermark my photos but I know I need to!

    • elleymae
      Oct 2016 /

      Thanks gorgeous! ❤️

      I’m glad it helps!

    • elleymae
      Oct 2016 /

      Thanks gorgeous!

  2. Oct 2016 /

    I never watermark any of my photos *gasp* I think I should start 🙂

  3. Oct 2016 /

    This is so helpful Elley Mae!
    Great post! Can’t wait to read the rest of your series!

    • elleymae
      Oct 2016 /

      Thank you Neesha! ❤️

      I’m so glad you found it helpful. I’m looking forward to posting more on this series!

  4. Oct 2016 /

    Hi Elley

    Fantastic post. Is it possible to share what are your image size you use for uploading your pictures? Do you happen to know any good free photo editing program for raw images? I have a blog and hope that you can give me some advice on how to improve it. Thank you.

  5. Oct 2016 /

    Do you recommend a app for watermarking? I don’t have photoshop, I’m a poor college student LOL

    • elleymae
      Oct 2016 /

      There is a free app called Watermark you could try

  6. Oct 2016 /

    Do you use curves to brighten your photos? I think you should do a post talking about brightening and editing your photos!

    Stacey white

    • elleymae
      Oct 2016 /

      What a great idea! I will definitely do that ❤️❤️❤️

      Thanks gorgeous!

  7. Oct 2016 /

    This is such a great post! Is so important to watermark or images. So much thievery going on!

  8. Feb 2017 /

    Very clever, I’m a graphic design student but this never crossed my mind, will defo be doing it for future pics!

    • Feb 2017 /

      Great to hear Rachel, watermarking is so important in the online world!

      Elley xx

  9. Jul 2017 /

    Ok I am new to photoshop and researching blogs and YouTube on how to do stuff. I made my water mark (great step by step made it easy to follow) but not sure how to find it to now add to an image. Please help by adding a final step so I can use my new watermark
    Michelle xx

    • Jul 2017 /

      Once you’ve successfully created your watermark brush, you just use it like you would any other brush 🙂

      Hope that helps!

      Elley xx

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