This guest post is written by the amazing Paula from PaulaBorowska.com
Being a web designer, I often talk with my clients about their business strategies.
Being a business owner myself and being very active among the entrepreneurial community, I’ve also noticed that a lot of entrepreneurs have a significantly easier time in their journey as entrepreneurs or business owners when they have a clear sense of purpose and clear goals.
Today, I’m here to talk to you about the importance of those two things, their benefits and how they do, in fact, make being an entrepreneur easier.
For example, when you have a clear purpose and goal, it’s easier to hire people, to partner with other brands, or even to pick blog topics to write about. The fun part is that it all ties very nicely with your company’s brand foundation!
How to Become a Pro at Making Business Decisions
What is your internal purpose?
The first thing you must do is identify what’s the purpose of your business.
The big question to answer is why did you choose to start your business for yourself. This is going to be an internal answer such as “to support my family” or “to pay off my debt.”
We’ll get into external purposes right after, such as “to help others.”
So, why did you start your business?
Some of the most common answers I see are:
- to have more free time
- to make x amount of money
- to be able to travel
- to take care of one’s family and have time with them as well
- to work towards your own dream
- to challenge yourself with a new experience
Personally, I started my own web design business to be able to live on my own terms, take time off when I need to, to live and travel as I please.
Elley started her own business because she wanted to pursue her creativity in a way that allowed her to make money (& a living!), step outside the walls of the 9-5, slaving away for someone else, and, most importantly, inspire & help women across the globe in any way possible.
The external purpose
As I already mentioned, the other part of why people start their businesses is external.
And yes, they both matter as they both will guide you in better decision making; we’ll discuss how towards the end.
I started my own business because I want to help other female entrepreneurs succeed in their own dreams.
Being a web designer, I have a wide range of skills that ultimately add up to being able to grow successful brands and online businesses. I’ve achieved some of my dreams already so I know how amazing it feels and I want nothing more than to help other women get there too, (whatever their own dreams are).
Other external reasons could include:
- to help other women with XYZ
- to give back to the local community
- to elevate and empower others struggling with XYZ
- to meet, work and collaborate with other people
- to mentor
- to do good and support charities
So, again, why did you start your business?
With both internal and external reasons, there are no right or wrong answers.
Tying it back to your brand foundation
In the very beginning of this post, I mentioned that having a clear purpose and clear goals ties back nicely to a strong brand foundation.
That external purpose is often the first building block of brands I work with. That’s because it’s a key differentiator, that makes that company unique from others. It varies from company to company from product to product (or service to service).
If you keep that reason close to heart, especially when making company decision, it will help strengthen your company over time. And that’s a big reason why companies with strong brand foundations can grow to have an extraordinary impact.
I wrote a few different blog posts on my own website if you’d like to learn more about brand foundation and purpose. I suggest starting with “Company purpose differentiates good from great from influential” where I go into detail about companies like Apple and Patagonia and how Apple was able to become the first trillion dollar company.
Hint, it all ties back to their purpose!
Picking your goals
Ultimately, your company’s purpose is your goal but you can, and should, get more specific.
Julia Pimsleur is one of my favorite examples of company goals because she’s very clear that she’s on a mission to help 1 million women create million dollar companies.
Whatever your goals might be, they should be based on your purpose. They can be anything such as having a small (~3 people) in-house social media team, making $20k/month or being able to take 3 months off annually.
What are your business goals?
Using your purpose and goals as guidance
Now that you have your purpose and goals clearly laid out, use them to make everyday decisions.
If it’s essential for you to take time off and travel, weight it against signing a new client that might interfere with your time off. Same goes for stretching yourself too thin and not having time to spend with your family.
If you’re looking to hire help, whether as an employee or a freelancer, do they just want a job or do they see and feel your company purpose and believe in your mission? If your company is centered around helping minorities, but your staff doesn’t fit that demographic, take a step back to see how your hiring process takes into consideration the company’s purpose and goals – or not!
Double checking all of your business decisions against your purpose and goals alleviates ongoing debates. It either fits within the story your company is trying to tell, or it doesn’t.
Now you know exactly what I mean when I said in the intro that when you have a clear purpose and goal, it’s easier to hire people, to partner with other brands, or even to pick blog topics to write about.
It really is this straightforward.
Psychologically speaking, decision making is draining mental work. However, you can use the framework I’ve introduced in this post to make this a more streamlined process for your business.
Companies and people who have a clear sense of purpose and their goals genuinely have an easier time in their journey as entrepreneurs and business owners.
The journey is tough to begin with, but this framework make is just a bit easier. If your decisions are aligned with your purpose and goals, you will be significantly more confident, and that’s a beautiful feeling comported to being uncertain!
ABOUT THE AUTHOR
Paula Borowska is a web designer who specializes in creating magnetic brands and online strategies that focus on hitting your business goals. She works with female-owned businesses within the wellness industry who have big dreams and visions to help others too. She offers free consultations for women ready to get started in sky-rocketing their businesses. Paula loves to travel, meditate and read about human psychology and mindset.
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