Welcome back to a brand new episode of The Empowered CEO Show! In this episode, I am giving you a crash course on signing high-ticket clients in the simplest way possible.
I don’t know about you guys, but I used to think that signing high-ticket clients was really difficult – that there was some kind of magic formula I didn’t have. But today, I’m here to tell you that it’s so much easier than you probably think it is!
Today, I’m going to give you 5 steps (plus 1 bonus step!) that are so freaking blow-your-mind simple for signing dream high-ticket clients with flow and ease.
This stuff is so simple and easy to implement that by the end of this episode, I want you to have full confidence that you could easily sign a new high-ticket client TODAY, because that is the reality and that is the truth – so allow that to blow your mind.
In this episode, you’ll learn:
- First off… what is a high-ticket client?
- Who is *your* dream high-ticket client – and why does that matter?
- How your offers and your energy attract dream clients
- My 5 steps (plus 1 bonus!) to help you sign high-ticket clients with ease
Tune in to the episode here:
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The Episode Breakdown:
Today, I am giving you guys a crash course on signing high-ticket clients with ease, flow and alignment.
I used to think that signing high-ticket clients needed some kind of secret sauce or magic formula, it was that difficult. But guess what? Over time, I’ve learned that it’s so much easier than I thought!
That’s why I want to share this little crash course with you, because I want you to know that it’s so much easier than you probably think it is.
So what is a high-ticket client? Everyone has their own definition and honestly, it looks a little different for everyone. A high-ticket client for you could be $1k, $5k, $10k, $20k, it could even be $100k. Everyone has their own perspective of what a high-ticket client is.
Today, I’m talking about the clients that are investing at a high-level, but also the clients that are highly invested and highly committed to *themselves* – not just investing their money, but also their time, energy and focus. For me, a high-ticket client isn’t just someone that pays a certain amount, it’s a certain type of person who is highly committed, highly focused and highly determined to achieve a certain result.
Now that we know what a high-ticket client is, let’s get into the crash course to signing them! I’m giving you 5 steps, plus 1 bonus, that are so freaking simple it’s going to blow your mind, and are going to help you sign high-ticket clients who are ready to invest, are highly committed and love investing in themselves – that’s the type of clients we’re calling in.
1. Know who your dream client is
Know who your soulmate, dream, high-ticket client is, who is ready to go and ready to work with you. Know that person.
I’m not talking about their age, gender, location, hobbies, income or any of those surface-level, tip-of-the-iceberg things. That stuff doesn’t matter. I’m talking about what’s going on below the surface, the stuff that really matters to them.
Know their desires, their struggles, what they’re thinking about on a day-to-day basis. When they wake up in the morning, what’s that thing on their mind? When they go to bed at night, what’s that desire they can’t stop thinking about, or that thing that they’re struggling with? What are they so done with and so ready to let go of?
If you’ve ever worked with a soulmate dream client before, you can just think about that person. Why is that person so amazing? Why do I connect with that person so much? Why do I love working with that person so much? A lot of the time, if you’re already working with someone with certain characteristics, personality traits, desires or beliefs that feel aligned for you, then you know that your soulmate dream client also displays those, because you’re already working with that person.
And if you’ve never had a high-ticket soulmate dream client before, that doesn’t matter. It’s not an excuse. You can still understand what kind of person you desire to work with in the future.
Make sure that you know who your dream client is before you can do ANYTHING else I’m about to talk to you about.
2. Create an offer that speaks directly to their desires
When you know who your high-ticket dream client is, you need to create an offer that speaks directly to their exact desires.
Make everything about that offer so perfectly aligned for them. The level of support, the inclusions, the messaging behind it, your intention – everything.
There’s a time and a place for everything. Sometimes people want more 1:1 support, sometimes they want the group element and community vibe, sometimes they love the live element, sometimes they just want to work through things at their own pace.
There’s no right or wrong. When I say to create an offer that speaks directly to their desires, I’m talking about tapping into who your soulmate dream client is, what they desire, and then understanding the kind of support they desire to get them *to* that desire.
In terms of what’s included, I’m not saying that you have to include 100 bajillion things. Keep it simple and don’t overwhelm people. From my experience, when I’m investing in high-level programs I really value high-level support far more than how many modules are included, but there are some high-ticket clients who will be more interested in that. There’s a time and a place for everything and everyone.
Essentially, when you create an offer that speaks directly to their desires, you want to take all these things into account. No matter what kind of program or offer you create, you need to create an experience that is everything they desire and more.
Show these potential clients that you know exactly where they’re at, you understand them, you’ve been where they are, and that you know exactly where they desire to be and what’s stopping them from getting there.
3. Be an energetic match for your high-ticket clients
You need to hold the vibration and space for then, and you also need to *be* them.
You don’t attract what you want. You attract what you are being.
You don’t attract what you want – a.k.a high-ticket amazing clients – unless you are *being* that.
When I say be an energetic match for them, I mean be your own best client. If you want to attract clients who believe in you, don’t question your prices, love investing in themselves and know that you’re the coach or service provider for them (a.k.a soulmate dream clients) – you have to go first.
*You* have to believe in you.
*You* have to stop questioning your prices.
*You* have to love investing in yourself.
*You* have to know that you are an incredible coach, an incredible service provider. You have to start showing up for yourself and do the work that you tell your clients to do.
When you’re out of integrity and when you’re not being your best client but wondering why people aren’t investing in you – it’s no wonder, because *you’re* not investing in you.
When I realised this, the game totally changed.
I said it before and I’ll say it again, you don’t attract what you want, you attract what you are being. So check in with yourself – are you in integrity with the high-ticket dream clients you wish to call in? You’ve got to *be* a high-ticket client to attract a high-ticket client.
Now, I’m not saying that you need to invest $1,000s in someone just so that someone can invest $1,000s in you. But when you want to bring in those soulmate dream clients, you need to be an energetic match for that person.
4. Speak to high-ticket dream clients only
Speak to your high-ticket, soul-aligned dream clients and speak to those people only. Don’t speak to anyone else.
This is so simple, but so many people forget to do it because they’re worried about leaving someone out. No! There’s someone for everyone. Everyone has their own personality traits and their own unique strengths, weaknesses, talents, skills and experience.
It is not your job to speak to everyone. It is your job to speak to your soulmate dream clients who know that they desire to work with you and are ready to work with you. Speak to their desire, their determination, their readiness to work with you.
This goes hand-in-hand with being an energetic match for those clients – now you need to SPEAK to those people, and no one else.
If you knew for a 100% absolute fact that there were people in your audience that had already decided that they were going to work with you, how would you speak to that person? Would you feel like you need to convince them or explain it to them? No! You would speak to those people with confidence, conviction and certainty because they are 110% in.
Let me blow your mind a little bit more – I guarantee for every single one of you,there is at least one person in your audience, if not a handful of people, who have already decided that they’re going to work with you. Even if you don’t know it yet, those people are in your audience.
These people are just waiting for that “screw it” moment where they join. They’re doing whatever they need to do before they’re ready to join. A lot of people don’t realise that there are so many people in your audience that are just waiting for that moment. It’s an inner urgency that comes when people realise that they’re so done with where they’re at and they’re ready to take that next step.
Speak to the people who know that they are so in to work with you, even if you can’t see them yet.
5. Release attachment and surrender
As long as you are taking action, following your intuition and doing at least the last 4 things I told you, that is enough.
The biggest mistake that you can make is to do all these things and then fuss and obsess over it, strangling the goal by wondering why it isn’t here yet and getting frustrated that your hard work isn’t “paying off” yet.
Release the attachment, stop strangling your goals, and stop putting this pushy, negative, needy energy on the situation. This is really easy to fall into in business when you’re attached to an outcome, but you’ve got to release the attachment and stop strangling your goals.
We need to let grown ass humans make grown ass decisions. We need to stop treating our clients as though they need us to handhold them and help them make a decision. If someone says they’d love to join but don’t have the money right now – that’s okay. Tell them that you can’t wait to work with them when they are ready, and release the attachment and let it go.
Needy energy isn’t a vibe. It’s not a vibe that’s going to attract your high-ticket clients, and it’s especially not a vibe that’s going to sign high-ticket clients.
If you want to attract empowered clients, you need to *be* an empowered client.
Release the attachment, trust that what you’re doing is enough, and keep going.
Keep creating content, keep showing up, keep doing whatever you do to actually sell in your business, and then release the attachment.
This leads me on to my last, final bonus point, which is…
Bonus: Keep showing up until they come
Keep showing up until the high ticket clients join.
No lowering your goals, no stopping promoting because no one’s joined yet. Keep going.
I know what it’s like when you’re so excited about a new offer you’ve just created, and then you put it out there and within the first 1-2 days, no one has joined and you’re left wondering, what’s wrong with my offer? What’s wrong with *me*?
Here’s the thing. There’s probably nothing wrong with your offer, and there’s definitely nothing wrong with you – other than the fact that you *think* there’s something wrong.
When there is nothing wrong but you think that there’s something wrong, *that* is the thing that is wrong.
Too many people start doubting themselves because they aren’t seeing the instant gratification of the “results”, but the reality is that some people just need time to think it over.
If you don’t see the sales immediately and if the high ticket clients don’t come in immediately, that doesn’t matter. Don’t focus on that. Shift your focus to what *is* working and trust that it’s working, because sometimes you just can’t see it yet.
Don’t give up, don’t think that there’s something wrong and don’t settle. Take your goals all the way through the finish line.
Own your goals. Stand by your goals. Trust that it’s working, release the attachment, and keep showing up until those high-ticket clients sign.
That is honestly all it takes.
Signing high-ticket clients can seem like this big secret, so I hope that hearing these things today has really opened you up to the simplicity of it and how easy it can be, and opened you up to the possibilities of all the different ways that these people could come to you because like I said – I know these people are in your audience right now.
If you are interested in going to that next level with your clients, the Flow Mastermind is currently open! This is my 6-month high-level intimate mastermind for badass coaches and service-based women who know that they’re going to $10-20k months with ease, alignment and flow.
You get monthly 1:1 calls, bi-weekly group calls and unlimited daily support in our high-vibe group chat, as well as monthly magic masterclasses where I teach you the strategy, mindset and energy that you need to create and sustain consistent 5-figure months, sign your soulmate dream clients and work less than you ever have before so you can enjoy your life more than you ever have before.
If you want to be a part of that, come join us in the Flow Mastermind, I would love to have you!
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