Welcome back to another episode of the Empowered CEO Show; this is the first episode that I’m recording in my new house. About a month ago, I purchased my first home with my fiancé. I’m in my new office and feeling all the new vibes, which is so exciting.

You may have also noticed that I took a short little break with the podcast just for a couple of weeks. I decided to make some exciting changes in my business. So, get ready for some next-level content from this new direction.

I cannot wait to dive into today’s episode, where I share how to set achievable goals in your business or how to set achievable business goals. This is not specific goals in one area, it works across the board. From setting client goals to goals for your services to social media goals and more.


Tune in to the episode here:

🎙 Listen on iTunes – elleymae.com/itunes
🎙 Listen on Spotify – elleymae.com/spotify
🎙 Listen on iHeartRadio – elleymae.com/iheartradio


FREE TO-DO LIST FOR FEMALE ENTREPRENEURS | Steal my daily to-do list of the business tasks I do to make 6-figures, be fully booked with dream clients & work less than 20 hours a week! Get it now at elleymae.com/ceo-list


Any Goal Is Achievable

I want to start off this episode by saying that I truly believe that any goal is achievable if you really want it bad enough. I am a big believer in the fact that if you truly want a goal bad enough, if you are prepared to do whatever it takes, and for however long it takes, then it will happen for you.

So, when I say achievable, I’m not saying to lower your goals, or make it more attainable, etc. I’m not saying play small, no way, not me. You guys should know me better than that. Right?

When I am saying achievable, I mean achievable in the context that if you want it bad enough and then you’re prepared to do whatever it takes and to do whatever it takes for however long it takes.

Whilst you ladies know that I love talking about the mindset behind business, in this specific episode, we aren’t speaking about the self-belief that you need to hit your goals or all of the mindset shifts that actually need to happen for you to hit your goals. In this episode, we’re actually going to look more at the specific traits and requirements or components of “achievable goals” and what you need to do strategy-wise to actually start hitting your goals.

You May Not Have Hit Your Business Goals (Yet)

Okay, so now that you guys know what I mean when I say achievable goals, let’s talk about how to actually set them. I am going to take a wild guess here and say that you’ve probably set goals for your business in the past, but you haven’t hit them (yet). Yet is in brackets because you may not have hit them, but that’s just yet.

  • Maybe you’ve had a really big journaling session on what you want your business and your life to look like in three month’s time, six month’s time, or 12 month’s time.
  • Maybe you’ve even created a vision board and you stuck it somewhere that you can see it all the time.
  • Maybe you created a vision board digitally, and it’s on your phone wallpaper or your computer wallpaper.
  • Or maybe you did it physically, and it’s stuck to your wall or your desk or above your bed or something like that.
  • Maybe you even work with a business coach (1:1 or in a group setting)
  • Maybe you’ve taken a course or joined a membership where you’ve learned how to set goals. You know how to map them out, you know how to put them in Asana.

You might know how to create a plan, and do all those things above, but you still haven’t hit your goals.

Over my time as a business coach, I’ve seen hundreds of women set goals and not achieve them (yet), right? And of course, me being me, always wanting to know why things happen. Or in this case, why these women (maybe including yourself), aren’t hitting the goals that you’re setting for your business and for yourself.

I have done so much research and like a lot of reflection and found that they’re actually four main reasons why this is the case, you know, four main reasons why you aren’t hitting the goals that you’re setting for yourself in your business.

And of course, I’m going to share with you how you can set goals that you’ll actually start achieving. That’s the whole point of this episode. Because whilst all those things that we just talked about before, you know, the visual of the journey, etc, whilst they are all great, right? I personally do these every time I set goals, journaling, reflecting, working with coaches, creating vision boards, thinking about what I want for the future of my business and the future of my life. Right, I do all those things. While I do all those things, it’s these four things that I’m about to share with you that are essentially the key components. And when I say key parts, I truly mean, these are the foundational things that so many female entrepreneurs miss when it comes to setting goals that you’re actually going to achieve for your business.

So let’s look at the first question. It that honestly, you guys that this one is so simple, but so many people miss it. And that is that your goals are specific enough, right? One of the most common mistakes that I see so many entrepreneurs making, when it comes to setting goals and their business isn’t being specific enough, they’re not being specific enough with the goals that they’re wanting to achieve.

Maybe they say that their goal is to earn more money, but they aren’t saying how much money you know, how much money per day, how much money per month, how much money per year per launch? Or maybe they say, you know, my goal is to book more clients, but they aren’t saying how many clients? And of course, if they have multiple offerings, how many clients for which specific offers or which specific services or programs. And the problem with this is that when you set goals that aren’t specific enough, you can never actually know if you’ve hit them or not, right? You can never know if you’ve actually achieved your goal or not. Think about it. How will you Evernote, if you’ve achieved your goal of making more money or booking more clients, if you don’t have a tangible piece of evidence to base that off of you, actually you weren’t right. You weren’t have anything to go off of.

And on top of not knowing if you’ve actually achieved your goal or not, because you weren’t specific enough, setting goals that aren’t specific enough, also makes things harder for you. And that’s from a mindset perspective, but also a strategic perspective, right? Here’s why. When you set goals that aren’t specific enough, right, when you say you want to make more money, or you want to have more clients, or you want to grow your social media, whatever it is, when you set goals that aren’t specific enough in your business, you aren’t able to create a plan to help you achieve that goal. So let’s look at that specific example of booking more clients. Okay, so if you say that you want to book more clients, but you aren’t specific about how many clients you weren’t really feel clear on how you’re going to make that happen. You know, you’ll probably just keep doing what You always do, and just hope that you book quote unquote, more clients. Whereas if you say that you want to book five more clients for your monthly retainer, Instagram management package, right, then you’ll be able to create a plan to make hitting that goal totally achievable. Because you’ll be clear on what your goal is, and clear on what you need to do to achieve that goal.

And whilst you might not know exactly how many clients you want to book right now, or how many new followers you want to gain on social media, if you don’t have an exact figure in your mind, that’s very K, right, but having a rough idea of your specific but tangible goal is far better than just leaving it completely open to interpretation, right? having some kind of specificity. Even if you’ve never booked a client for this new service that you’re about to offer. Before you know if you don’t know if you want five or 10 clients, that’s okay, but come up with a figure that feels good and we’re going to talk a little bit more about other parts of goal setting in just a sec, but make sure that you have some kind of specificity around your goal that you can work towards and create a plan to help you work towards right.

Now, let’s look at the second component of achievable goals. How do we set these achievable goals? What is the second burnin it is an honestly it’s one of the biggest ones that I think serve any of the women who have come to me for my coaching have struggled with and it’s that your deadline is way off, or you don’t have a deadline at all. The second component in this is that your deadline is way off, or you don’t have one at all. So let me just start this part by saying that setting a goal without having a deadline or a you know, quote, unquote, due date is one of the biggest mistakes you will ever make with goal setting. I promise you, right. The longer that you give yourself to do something, the longer it will take and worse if you aren’t setting yourself a deadline at all. It’s very likely that it’ll be weeks, months or months. Even years before you achieve it, and that’s if you’re still committed to achieving that, you know that far down the track, if you are weeks, months or possibly even years down the track, you might not even want that goal anymore, because so much has changed, right? So think about it. Back in high school, if you were given an essay to write with, let’s say another 3000 words, and it was due in 30 days time, what would you do? Would you write 100 words a day for 30 days and chip away at it consistently? Or would you wait until the night before stay up until it was complete? And somehow managed to write 3000 words in and the same principle applies to business?

You guys, I have had clients tell me, you know, I’m gonna launch a YouTube channel or I’m gonna start a podcast. And when I ask them, okay, when’s this gonna happen? When’s the launch date? They’re like, Oh, you know, as soon as possible, like, I want to get it out there ASAP. Or maybe they’ll even say something like, Well, you know, I don’t know how to do it. I’ve never done it before. So I’m just going to give myself have enough time to research two things. And I’ll have it out within two months time. It’ll be the end of June when it’s out. But here’s the problem with both of those things, you know, despite the fact that quote unquote, as soon as possible, has a sense of urgency to it, which is great when it comes to goal setting, although it has that sense of urgency. It’s still not specific enough, like we talked about before. Okay, if you want to do it as soon as possible, what date is that going to be? Is it going to be by the end of the week? Is that Friday morning, is it next Tuesday, you have to be specific, or as soon as possible, could actually end up being in three months time from now because life’s been busy, right? Things get in the way she’d happens, all of those things. So you have to be specific, otherwise, as soon as possible could end up literally being weeks, months or years away. And on the other side of that the other example I gave, you know, saying, Well, I have no idea how to do it all. So what’s just as important two months time, that’s Also not gonna work for you, right? Because just like in high school with that 3000 word essay, the likelihood of you waiting until the end of the week before your due to launch, to start researching how to set up your podcast, you know, creating your intro and outro and recording episodes, it’s very high. If you give yourself two months, the chances of you waiting until that last week of those two months to actually start taking action and doing what you need to do to achieve that goal of launching your podcast that’s very high, you probably wait until then, right? So what you want to do instead is set yourself a deadline. That of course, is achievable, but it also stretches you and we’re going to talk more about this a little bit later. But for now, make sure that you’re setting yourself deadlines that are achievable, but stretches you right.

So if your goal is to launch a podcast and you have no idea how to do it, or just yet when you finish listening to this podcast, get on YouTube right now, find a great tutorial and get it up and launch within two weeks. And by the way, when I say this I speak from experience here. Okay. I thought about launching this podcast four months before I did it. And after watching just one YouTube tutorial, getting my shit together, I had the podcast launch for you guys within a week. Okay, within one week, so if I can do it, you can, too.

Okay. Now, this actually leads me on to my next point about how I thought about launching this podcast for months. But it wasn’t until I watched that tutorial that I actually started taking action. And that is that number three, you aren’t committed enough to your goals. So that’s right. You know, back when I was thinking about launching the podcast, I was doing just that. I was just thinking about it. There was no sense of urgency. There was no sense of purpose behind it. And it was at that time, just something I’d been thinking about doing. Right. I wasn’t committed to it. However, on that day when I watched that tutorial, and just saw how easy it was to set up a podcast, I guess, something clicked inside of me. That just meant motivated me massively to want to get this podcast up on the air and watch for you ladies. No longer was I just thinking about launching the podcast, I was committed to launching the podcast, and therefore I was committed to doing the research, I was committed to setting up the tech, I was committed to building the hype on social media. I was committing to getting to get my assistant to help me with it all. And again, I have had clients in the past who have wanted, you know, they’ve said, I really want to scale to 10 k months, but they haven’t committed to scaling to 10 k months, right? The idea of the 10 k months are watching the podcast, right? It sounds amazing to them. But deep down, they’re just not committed to hitting that goal yet, you know, whether it’s because of some limiting beliefs around their self worth that we had to work through together first, or maybe they had a sales strategy that they weren’t sure of yet that they were missing. Either way, they weren’t committed. They just weren’t committed. And because of that, they weren’t hitting that goal. And maybe right now, you can think Have a goal that you’ve set for yourself for your business in the past, right? Maybe it was income, maybe it was clients, maybe it was growth, social media, anything. Maybe you can think of a goal right now that you set yourself in the past or maybe you have a goal literally right now you’re like working towards it that you want on a surface level, but deep down, you just aren’t all that committed to achieving, right? And I want to say that that’s okay. It’s okay. If right now you’re like, Oh, shit, I know you’re talking about this goal. I remember what I said it or maybe you’ve got a goal now, and I’m just I’m just not committed to it. But don’t judge yourself for that it’s okay to have a goal that you aren’t committed to.

Because right now, you can choose to do one of two things here. Okay. You can either a tweak your goal and change it to something that you are committed to achieving or just completely wipe it, wipe the goal, start fresh, choose a new goal, or you can be like I helped my clients do you know you can work through the limiting beliefs or the missing strategies and you can Commit to committing to your goal and then start taking action towards it, right. So you can either a wipe the like slate clean, start a new goal if you want or if you want to work through whatever is going on underneath the surface level, but limiting beliefs and missing strategies, all of those things, commit to that and commit to committing to your goal when it comes to. Because while setting goals for your business is a crucial part, you guys, he definitely is. Because while setting goals for your business is a crucial part of growth, and obviously continuously getting better at what it is that you do. If you aren’t committed to your goals, then the chances of you actually achieving them are very, very slim. So whether it’s existing goals you have or you know, when you’re setting goals in future, make sure they’re goals that you are committed to achieving, regardless of how difficult it is or what life throws at you or how many new strategies you have to try or how much time you have to spend on mindset work or how much money you invest in working with coaches or investing in programs. Setting goals is a crucial part of your business, but you have to be committed to them for them to work.

And lastly, I wanted to talk about number four. The last reason the fourth reason why you aren’t hitting your goals in business and how to change that, obviously, so that you do get them in the future. And that is that your goals probably just don’t stretch you enough. They just restrict you enough. The final piece of this equation, final piece that fits in with your specific and time based goal that you’re committed to achieving is making sure that your goal actually stretches you enough. So here’s what I mean. Have you ever set a goal in your business that you knew you could easily achieve? And then somehow still didn’t end up achieving it? Right? You know, maybe it was booking the two new clients or getting a four came on, you know, you’ve done it before. You can go Do it again, right? It’s easy to you it’s like a walk in a park a total no brainer, kind of like a goddess kind of goal, yet you still didn’t achieve the goal. What’s actually happening when you’re setting goals that you know you could achieve with your eyes closed or that feel like a walk in the park for you is that you will naturally start to slack off. Now hear me out. You may not consciously notice yourself slacking off. It might be a subconscious thing. But whether you consciously notice yourself slacking off or not. This can show up in many different ways. Like for example, not doing the mindset work, not experimenting with your strategies and possibly even some self sabotaging behaviors, where as when you set goals that stretch you that feel a little bit uncomfortable, maybe even a little bit scary. You give yourself the permission to experiment with your strategies. You give yourself the nudge or as I like to say the kick in the ass to actually go deeper with your mindset work. You get comfortable. Trouble with being uncomfortable. And as we know, it’s when you’re outside of your comfort zone and playing with uncomfortability that you truly grow as an entrepreneur, some of the greatest goals that I have achieved personally, in my business, for example, having the $10k months making six figures in my first year of business, being fully booked with absolute dream clients month after month, I 110% put down to the fact that these were all stretches to me at that time. So do you really think that when I was making three to four k a month, I was certain that I knew what I had to do to hit $10k months? Do you really think that when I set the goal of I’m going to make six figures in my first year of business coming out of day jobs where I’d made probably, I don’t know $30-40k (per year!) maximum that I was certain that I knew I could do it. There’s no way right there was so many unknowns for me back then. Hence why obviously invested in coaches and programs and actually do the work. But what I’m trying to get across to you here is that these goals that I set for myself, they stretched me, the thought of going from three to four k months to consistent $10k10 k months was a huge stretch for me at the time. But it made me experiment. It made me go deeper with my mindset where it made me stretch myself until the point where I did hit my 10 k per month goal and it’s gone on to make well over that consistently, month after month after month. So I encourage you while setting goals that stretch you can feel a bit scary and I’m not actually Ken is the wrong word. While setting goals that stretch you will feel a bit scary because they it will it’s inevitable, right and maybe it’ll induce a bit of fear, right? You have to feel that fear and go for it anyway. One of the greatest quotes I love is feel the fear and do it anyway. The same applies here when it comes to goal setting your greatest achievements. You guys are sitting on the other side of your field. You just have to be willing to stretch yourself to get there don’t become what’s the word complacent. Don’t become so comfortable with your goals that you stop trying, whether it’s consciously or unconsciously stretch yourself set bigger goals, think bigger. Because when you stretch yourself, you will allow yourself to experience new things, to experiment with new things, to go deeper, to do more, to feel different emotions and get yourself to that point where you’re like, holy crap, I remember that feeling like a stretch just like me with that six figure year or the 10 k months. At the time I was worth what, no way I’ll never hit it. But now I look back and go wow like that was a stretch for me. Now what’s the stretch for me because at every new level, there’s a new devil, there’s a new thing that we can work towards. There’s a new goal that we can stretch yourself towards, but you have to start where you are. Your greatest achievements are sitting on the other side of your fear. You just have to be willing to stretch yourself together.

So, I know that I said that there was only four key components to setting achievable goals for your business, and I was gonna leave it there. I do have a bonus one for you guys because I think, you know, from experience from all the conversations that I’ve had, from the research I’ve done from the women I’ve worked with so many entrepreneurs struggle with this one, but don’t even realise it. And then it’s something that they struggle with. Right, they don’t realise that this is actually an issue for them. And that is… drumroll. Setting goals that aren’t actually your goals. Okay, probably sounds weird. But listen up. Honestly, this is probably one of the biggest mistakes that you could ever make. probably the number one mistake you could ever make when it comes to goal setting in any area of your business, whether it’s income goals, client goals, board goals, or goals for growing on social media, any goals in your business if you are setting your goals that aren’t actually your goals, meaning that you know you’re setting goals. You see other people setting other entrepreneurs setting. And you think that that means that you have to have those goals to, then trust me when I say that you probably won’t achieve them. In fact, I would even say that this is almost a way of not committing to your goals like we talked about earlier. Because obviously, you don’t have a strong reason why you want to achieve the goals other than the fact that you’re just going off what other people want for their businesses. So I encourage you, ladies, then next time you’re setting yourself a goal. Ask yourself if it’s really something you want to achieve. Do you really want to launch that program? Do you really want to bring on more clients? Do you really want to raise your prices right now? It’s okay to say no. That’s a whole nother episode. We can talk about that another time.

But I want you to start asking yourself, is this go something I truly me as a person, me as a business owner, this is something I really want to achieve or is this just something that you know, especially The media or the people that you look up to or strangers on the internet will achieve. Because aiming for a goal that someone else wants to achieve is so pointless. You want to go for goals that you want to achieve, because like we talked about earlier, that means that you’ll be committed to them, right, which is also a key component. So make sure that you’re setting goals that are your goals and that you truly do want to achieve. So you guys that is it for today’s episode, I hope that you absolutely loved it.

Have any questions after listening, head over to Instagram, and ask away! And don’t forget that you can join the mastermind here.



Pick your graphic to pin this post for later! ⤵

How to Set Achievable Business Goals   How to Set Achievable Business Goals