There’s no denying it, Pinterest is a gold mine. I mean, we hear bloggers & influencers raving about it 24/7, so it’s gotta be good, right?!
But is Pinterest really a gold mine for business owners? And if so, how can you use Pinterest in your business?
Well, as I explain with all of my Pinterest management clients, this platform is my all-time favourite for growing businesses.
Why? Because it has the ability to exponentially grow your biz, with the majority of it being able to be done on autopilot!
Yep, you heard me. Unlike what I used to think, Pinterest isn’t just a platform for pretty vision boards or finding quick dinner recipes for two (still a top search of mine, LOL).
Pinterest is a platform designed to give people more of what they want – to learn something new, to buy something gorgeous or to be inspired by someone’s story; All things that business owners, like you & I, strive to achieve.
So, without any more of my rambling (because we all know how lengthy that can get 😅), let’s get into the good stuff…
This post contains affiliate links. I will only ever promote something if I genuinely believe in the product and believe it’s valuable to my audience. For more information, please see my disclaimer*.
5 Ways To Use Pinterest In Your Business:
#1 – Pin to your blog posts
Promoting blog content on Pinterest has got to be one of the most common & most simple ways to increase traffic back to your website.
It’s simple & it’s effective: Each time you publish a new blog post, create a few (not just one!) graphics and share them on Pinterest.
Start with your own boards, then group boards & if you’re a sucker for Tailwind like I am, share your new blog post in your Tailwind Tribes.
Not sure what Tailwind is? Click here for a full rundown from yours truly! (Hint: Total game changer.)
And, once your blog post graphics are out there circulating on Pinterest, they’ll bring traffic back to your site day after day, week after week, month after month. Amazing right?!
#2 – Pin back to your products
Surprisingly, the number one thing I see so many of my clients who come to me for Pinterest management say is “can I actually increase my sales using Pinterest?”
You see, although pinning back to product pages seems super obvious to me, to a lot of business owners, it’s not so much.
But, luckily for you, you’ve stumbled across this post & are able to learn the #1 missed way to increase sales by using Pinterest in your business.
Pinning images of your products/services back to your product/services pages = S.M.A.R.T
Whether you create graphics for those products/services & pin those, have a professional photographer shoot some stunning pics for you, or even pin customer photos, reviews or social media photos – get these pins circulating on Pinterest!
#3 – Pin back to your rewards program/loyalty program/affiliate program
Want to increase the number of people referring back to your website and, in turn, increase those sales again? No problemo!
Create some gorgeous graphics (or purchase them from a design legend like Alysha from Basil & Bark and guide pinners back to your affiliate program on your site.
There are endless ways to get this happening. You could create an infographic listing the highlights of your affiliate program. Or, you could create an enticing graphic, making sure to use words to intrigue pinners to *want* to click on it & find out more.
Play around with your graphics & pin to those group boards again!
#4 – Pin back to your sales/offers page
Tell me girl, how many times have you seen a wicked pin on Pinterest, clicked it & then been taken to a landing page? (aka sales or offer page).
Loads of times, I bet!
So, considering we’re here to talk Pinterest for business, let’s add this one to our list: pinning back to your sales/offers pages! 🖥
Whether you’re trying to increase your email list subscribers, get more people into your sales funnel, up the number of people in your Facebook group or whatever else that may be, if you’ve got a landing page for it, PIN BACK TO IT!
Take this pin for example ⬇ – once you click it, you’re taken to my Ultimate Instagram Hashtag Library landing page.
Then, once you’re there, you’ll enter your email address & password and your 470+ hashtags are sent straight to your inbox. Voila!
#5 – Pin your social media posts
Did you know that your pretty pictures & graphics don’t just have to lead back to your website? Yep, in fact, this tip is all about leading them elsewhere…
To your social media!
Pinning your social media posts (let’s take Instagram as an example here) is one of the best ways to increase your followers, engagement & influence.
Why? Because, as we’ve already covered, pinners LOVE gorgeous photography. And, what do you post on Instagram? GORGEOUS PHOTOGRAPHY.
Plus, once your social media posts get circulating on Pinterest, you’re bound to have an increase in click-throughs to your Instagram.
And, if you’re writing killer Instagram captions & using call-to-actions, you’ll have people heading to your website in a heartbeat!
Well, that concludes this highly requested blog post, putting those “Pinterest is only for pretty vision boards or recipes” rumours to rest! 🎉
And now you see girl, once you have your systems in place on Pinterest, with an automation tool like Tailwind on your side, the world is your oyster!
So #girlboss, now that you’ve got yourself a super smart & simplified strategy to use Pinterest in your business – go out there & get ‘em!
Pick your graphic to pin this post for later! ⤵