There’s no denying it, one of the buzzwords in the blogging world right now is Pinterest. Actually, it always has been Pinterest.
And girl, let me tell ya, there’s a reason why Pinterest is the buzzword.
If you haven’t yet read it, I wrote a post a little while ago sharing 5 of the most simple, yet smart ways to grow your business using Pinterest.
In the post, I highlight the fact that Pinterest is by far the biggest traffic driver for my blog & my business. And, my favourite part, the fact that it does it all on AUTOPILOT.
So in today’s post, we’re going a bit further in depth on Pinterest strategy & talking about yet another way that Pinterest can change your marketing strategy for good.
Today, we’re talking Pinterest group boards.
So, without further ado, I’m going to sign off, grab a cuppa tea & leave you to have your mind blown with just how incredible Pinterest group boards are, how to use them, where to find them & everything in between.
This post contains affiliate links. I will only ever promote something if I genuinely believe in the product and believe it’s valuable to my audience. For more information, please see my disclaimer*.
What are Pinterest group boards?
To put it plain & simple, Pinterest group boards are basically the exact same as your regular boards on your account, but with loads of different contributors.
So, instead of you being the only one that’s able to pin to a particular board, loads of other pinners are able to as well (they have to join first, but we’ll cover this in a minute!)
Group boards can have sooo many different names – collaborative boards, community boards, shared boards, contributor boards.. You name it.
But what it comes down to, is the fact that Pinterest group boards are boards that a bunch of different pinners, usually all within the same niche, can pin their own content to & repin content from others within the group too!
Why do I need to join group boards?
Because, my friend, Pinterest group boards aren’t just a fun way to share your content with other pinners & have them pin theirs…
Pinterest group boards allow you to share your content to their audience, to leverage their audience & increase your reach through their audience.
So rather than your content only been shown to X amount of people on your profile, it’s also being shared to X amount of people on hundreds, if not thousands, of other people’s profiles too.
If that doesn’t make you want to know the magic formula to group boards then I don’t know what will.
And I haven’t even told you how to do this all on autopilot, yet…
How many people can contribute to group boards?
This one depends entirely on the group board creator & how many people they want to let in.
You see, each group board will have a set of “instructions” or guidelines within the group description that the board creator put together.
Some boards will be “closed” to new contributors, (we’ll cover this in the next point) whilst others will be “open”, allowing you to join straight away!
How do I join Pinterest group boards? Are there requirements?
As we covered before, in most cases, instructions on how to join Pinterest group boards will most commonly be written in the “board description”.
Usually, you have to email or message the board creator with your Pinterest email address & a link to your profile. Some board creators might also ask that you follow the group board & the group board creator before you can join.
It depends entirely on the group itself.
Other than that, there really shouldn’t be any other requirements for you to join group boards (ie like a certain amount of followers or anything in relation to “vanity metrics”). If there is, I’d just avoid it.
Pinterest group boards are a place for collaboration, not discrimination.
Anywho, here’s a typical group board description with instructions so you know what to look out for ⬇️
Where can I find group boards to join on Pinterest?
Ah ha! We’re getting to the nitty gritty of it all now – woohoo!
Finding group boards to join is actually so much easier than you think. In fact, I can guarantee that nearly every person you follow on Pinterest, is a contributor on a group board, or ten.
Check out which group boards they’re on & join ‘em (as long as they’re in the same niche as you). This is seriously one of the best ways to find Pinterest group boards!
You can not only find group boards on Pinterest by checking out others in your niche, but you can:
Use a tool like Pingroupie
Pingroupie is a website that allows you to type in keywords that relate to your niche, search & have #alltheresults show up with group boards that are relevant to you! 🙌
Check out BoardBooster’s group boards lists
Despite the fact that BoardBooster closed down in June 2018, one of its most valuable resources is still available for use & that’s their Pinterest group boards lists! Find your niche, browse through the list & join your favs! Simples.
Keep your eyes peeled on social media
If you’re an avid lover of Facebook groups like I am, you’ll know how valuable they are for networking. So, keep an eye out in your favourite FB groups, or even on Instagram stories, Twitter etc, for anyone promoting group boards!
How many Pinterest group boards can I join?
Girl, you can join as many as your little heart desires! You could join 5, you could join 50. It’s totally up to you!
Just don’t go over the 500 board limit on Pinterest.
But then again… who in their right mind has that many boards anyway?!
Anywho, I say that the more, the merrier! As long as you’re joining high-quality boards with a good amount of repins, then go for it!
If the repin rate isn’t that great, it’s probably not worth joining because you won’t get much value back (ie. people are less likely to pin your content, meaning that you’re wasting your time).
Pro tip: Tools like PinGroupie will actually show you what the repin rate for each board is. Not sure which is best? Categorise the boards by highest repin to lowest 👌
How do I actually use Pinterest group boards?
Well, really this is a whole new post for another day (because the potential is LIMITLESS with group boards) but, for the sake of your eyeballs, I’ve simplified it.
Pinning to group boards is essentially the same as pinning to your regular boards. You find your pin, hit the “Pin It” button & select your group board, instead of your regular board.
How easy was that?!
Now, whilst you definitely can pin to your group boards manually, and this is a technique that works well for people with an hour every day to spare, I much prefer to automate the process.
How? You ask.
Well, if you haven’t already heard, I’m nuts about Tailwind.
It’s a scheduling tool that allows me to spend more time working with my clients & sipping cups of tea, rather than sitting at my computer all day pinning new content to drive traffic back to my website.
Setting up a pinning schedule with Tailwind is super easy & allows you to pin to not only your own boards on autopilot but group boards too!
Each time you have a new blog post published, a new lead generator (you know, like a freebie!) or a new product launch, share that pin to Pinterest & then schedule it out to all of your relevant regular boards and group boards using Tailwind.
This process is what I use for all of my content & let me tell you, it’s a freakin’ game changer.
Using Tailwind to schedule my pins out at intervals (which is yet another post for another day) allows me to get my pins shared on all my group boards without spamming my audience with 100 of the same pins at once!
I told you… Game changer.
So, if you aren’t already convinced that Pinterest group boards are the most incredible thing to ever happen to the internet, then girl, what other mistakes are you making?! 😉
I hope you’ve enjoyed today’s post & now feel ready to go out and conquer all of the Pinterest group boards!
Pick your graphic to pin this post for later! ⤵