Fast forward to about 2014 when I started my beauty blog & got into the world of sponsored posts and blogging as a beauty influencer. With my background as a photographer, my IG pics were *chefs kiss* 😌 & I had daily PR and brand collabs coming at me left, right, and centre to show for it.

After a while, I noticed a lot of people asking me for advice on not my makeup or skincare, but how I great my blog and social media. So, I switched to blogging about blogging (how meta) and then hired a friend to coach me and help me turn my blog into a business. Around 2018 I turned my blog into a business as a Social Media Manager & Brand Photographer.

Short story long (lol)... I started a photography business at 15 years old & thought I was hot sh*t. I photographed families on the weekend, did "editorial" shoots with my friends & as I actually got better, I started getting serious about it. I ended up working as a photographer on weekends and holidays all throughout high school until I was about 21.

Alongside my obsession for photography, I was studying graphic design, fine art, and textiles at school - plus doing the occasional profile pic edit for randoms on MySpace & Facebook LOL. (people literally begged me to do theirs, and I happily obliged to use Photoshop for the thousandth time that week).

so how did i get here?

With 15 years experience in the branding & marketing world, it's safe to say I know my sh*t when it comes to design.

I got my first client, scaled my business, quit my day job, went full-time in my business making more money than I'd ever made at day jobs and by the end of the year, had people asking me how I did that (notice the pattern here? 😉) So what did I do?

January 2019 I transitioned from DFY services to being a coach & helping other women turn their side-hustles into full-time businesses. I mean, I did quit my day job just 4 months after I got my first client after all.

From there, I scaled my coaching business to 6-figure years my first year & went on to help thousands of women to make more money, work less hours, and enjoy their business and life so much more.

and in 2023 i had my baby boy & after taking  a break from coaching for maternity leave, i decided that i was ready for a change.

i was ready to *finally* make design my "thing".

2018 was the year that changed it all.

Every Instagram post.
Every podcast episode.
Every blog post.
Every email.
every Instagram story, IG live, & reel.
every website redesign..

all lead me to this very moment.

So here I am, half my life later, ready to help more coaches & OSP's stand out in the marketing world with badass & boujie branding like no other.